Here’s a great article by Reggie Bradford, SVP of Oracle SRM Product Development, How Social Tools Can Help Your Business 'Pivot' Successfully. That’s pivot as in quick, dramatic shift in course, something that many of the best brands do so well today.
Nowadays, it’s easy to assume that every brand you recognize—be it love, hate, or ambivalence—has a carefully orchestrated SRM strategy. Not the case, I learned, while working with Reggie to publish his new eBook, Modern Best Practice for the Social Business (released just this week).
Many of the brands you know are still spinning (i.e. pirouetting) aimlessly with tactical activities in siloed social fiefdoms across the organization. The right click doesn’t always know what the left click is doing.While Oracle provides many resources to social champions across the full spectrum of SRM maturity, Reggie’s new eBook identifies the 7 Steps to Modern Best Practice for Social.