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Expert Advice for High-Growth Businesses

Top Midmarket Tech Trends and What It Means for Growing Businesses

Christiane Soto
Marketing Manager - SMB

So how does your company self-identify? Small-to-medium business (SMB)? Midmarket company? Middle market company? Midsize? There are so many definitions and imaginary lines drawn to separate start-ups, large enterprises, and those companies in the middle.

It is hard being the middle child. Your strategies and pain points and goals are different. You are in a different place on the growth curve and finding the technology you need (for now and the future) can be difficult. Everyone (from vendors to analysts) defines you differently and may try to lump you in the start-up and/or enterprise category.  

And that is not all. Change never stops. 2019 has ushered in many changes in terms of technology, the competitive landscape, and customer expectations. Growing businesses are very aware of how integral technology (software and infrastructure) is to business success but finding the data they need to make the right purchase of the right solution at the right time can be difficult.

They are not only aware, but they sat down with the SMB Group (a leading technology industry research firm) and shared what areas they are focused on. Their answers can provide the insight you need to continue profitably growing your company.

Join us for our newest on-demand webcast that summarizes these findings. Our special guest is Laurie McCabe, co-founder and partner of the SMB Group.

Laurie will highlight everything unique in your marketspace in terms of:

  • Market sizing and spending initiatives
  • Important business trends
  • Technologies that your competitors are wanting to leverage (and why)

So click on the image below, and kick back, listen, and learn. It will be the best 50 minutes you will spend in a long time.

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