So how does your company self-identify? Small-to-medium business (SMB)? Midmarket company? Middle market company? Midsize? There are so many definitions and imaginary lines drawn to separate start-ups, large enterprises, and those companies in the middle.
It is hard being the middle child. Your strategies and pain points and goals are different. You are in a different place on the growth curve and finding the technology you need (for now and the future) can be difficult. Everyone (from vendors to analysts) defines you differently and may try to lump you in the start-up and/or enterprise category.
And that is not all. Change never stops. 2019 has ushered in many changes in terms of technology, the competitive landscape, and customer expectations. Growing businesses are very aware of how integral technology (software and infrastructure) is to business success but finding the data they need to make the right purchase of the right solution at the right time can be difficult.
They are not only aware, but they sat down with the SMB Group (a leading technology industry research firm) and shared what areas they are focused on. Their answers can provide the insight you need to continue profitably growing your company.
Laurie will highlight everything unique in your marketspace in terms of: