Expert Advice for Medium and Midsize Businesses

  • September 21, 2012

They may block off Howard Street—but Oracle OpenWorld is a two-way street.

by Jim Lein, Sr. Director, Oracle Accelerate for Midsize Companies

“Engineered to Inform and Inspire”—that’s the theme of Oracle OpenWorld 2012. In early October, tens of thousands of attendees will descend on the streets of San Francisco because they share one thing in common: the desire to learn more about Oracle. You might think that’s the way we, Oracle employees, look at this event—as just another opportunity for attendees to learn about what we do. But it’s really a two way street. Every year I’m amazed by how informed and inspired I am by our customers and their companies.

Midsize companies buy Oracle to grow. As part of the Oracle Accelerate for Midsize Companies team I get to talk with our partners and business leaders at growing companies almost every day, usually via phone. Oracle OpenWorld presents the perfect opportunity to meet some of them in person, in an informal setting, and in one of the most beautiful cities in the world. The stories our customers tell me about their businesses provide vivid examples of how they have overcome the challenges of managing increasingly complex global operations and growing during uncertain economic conditions.

It’s no secret that my favorite session at Oracle OpenWorld (besides Larry Ellison’s keynotes and the Customer Appreciation Event, of course) is the Oracle Accelerate Customer Panel. This year we’re featuring executives from three companies who deployed Oracle ERP rapidly to support their company’s growth:

  • Chris Powell, VP and Corporate Controller of Beats by Dr. Dre, a California based designer and manufacturer of premium headphones (sorry, no free samples),
  • Iñaki Zuazo, CIO of Industrias Juno, a building materials provider based in Spain,
  • Kamran Moosa, Project Coordinator for Spartan Engineering, a provider of engineering and construction support services for an LPG storage project in Texas, and

That’s a pretty diverse lineup and it will be interesting to hear the perspectives of both IT and financial project stakeholders. The session, “Oracle Accelerate Customer Case Studies: Rapid Deployment of Oracle Applications”, is at 3:30 pm on Wednesday, October 3, in the Concert room at the Palace Hotel.

Oracle loves our hometown of San Francisco and it’s a great place to host Oracle OpenWorld. It’s now San Francisco’s largest conference and the city closes off Howard Street to better accommodate the attendees. Some Bay Area commuters may be inconvenienced for a few days by this closure but the conference brings about $100 million into the local economy. Now that’s a two-way street.

More Oracle Accelerate at Oracle OpenWorld

  • “Faster, Better, Cheaper Application Deployment with Oracle Business Accelerators”, Monday, October 1st, 10:45 a.m., Moscone West Room 3016
  • “Oracle Accelerate and Oracle Business Accelerators for Midsize Companies”, (partners only), Wednesday, October 3, 10:15 a.m., Marriott – Golden Gate B
  • Visit the Oracle Accelerate and Oracle Business Accelerator Kiosk in the Moscone West Exhibit Grounds

Download the Focus On Oracle Accelerate at Oracle OpenWorld document.

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