Expert Advice for Medium and Midsize Businesses

The Verdict is In. Cloud is the New Normal for SMBs.

Christiane Soto
Marketing Manager - SMB

Cloud has become an integral part of almost all professional operations. Growing companies are looking cut costs and increase efficiency, and the cloud enables both. In fact, the essential characteristics held within the cloud, include:

  1. On-demand self-service
  2. Broad network access
  3. Resource pooling
  4. Rapid elasticity
  5. Measured service

In 2019, small-to-medium businesses (SMBs) are migrating to the cloud in droves. The majority are leveraging cloud-only or hybrid cloud solutions in most business application categories, specifically, business intelligence and analytics, marketing automation, corporate performance management (CPM/ EPM), and sales/contact management.

Furthermore, the trend toward the cloud seems irreversible, with most companies that have been in business five (or less) years opting for a cloud-first strategy in every category.

Why Cloud for SMBs?

Many SMBs are drawn to the cloud because it provides a faster, cheaper and easier way to deploy and manage business solutions. It can be a real game changer for growing companies.

Not only does it provide 24/7 access to needed business data and applications, but it provides access to new transformative technologies —including artificial intelligence/machine learning, blockchain, and natural language processing—that were previously out of reach.

This on-ramp to new technologies is extremely important for growing companies, which rank “figuring out how different solutions can help my businesses” as their top technology challenge in a recent study conducted by SMB Group.

Change is coming. Are you prepared? More than your competitors? Listen to this on-demand webcast to find out.


Cloud. The Foundation for Innovation.

SMBs can now use cloud platforms not only to automate existing operations, but as a springboard to the innovation and flexibility they need to transform their businesses for the digital age. But the cloud and the new technologies they support are not a panacea. SMBs have many cloud applications to choose from in all major business solution areas. The trick is to choose those that are easy to use, are priced right, and have better customer satisfaction records.

What Are You Missing without Cloud Computing?

Companies that adopt cloud applications and technologies report greater scalability, fast access to infrastructure, higher availability, and faster time to market. But the benefits do not just stop there. The further down the “cloud path “your company is, the greater (and more tactical) the benefits. Many companies have reported these less well-known (yet extremely important) benefits, including:

  1. Improved ability to move into new geographic markets—40 percent
  2. A simplification of their internal operations—37 percent
  3. Better delivery of internal resources—33 percent
  4. Found new ways for employees, to work, connect, and collaborate—31 percent
  5. Roll out new businesses initiatives faster to exploit new opportunities— 23 percent could
  6. Improved their ability to acquire, share, analyze and act on their data—23 percent

Cloud Provides the Room to Grow

With the cloud, growing companies do not have to worry about running out of space on hard drives or backup drives that store business data. Cloud-based storage can scale up instantly, whenever your growing business needs more storage space. Cloud-based applications let you onboard new employees fast—no more paper and no downloading, installing, and updating software; new hires can just access everything in the cloud.

Cloud is the new normal. It seems unlimited what it can do to help growing companies. And 2019 is sure to bring even more cloud-based tools and applications.

Want to stay up-to-date on the cloud trends that are going strong this year? Check out the newest study from the SMB Group to learn how the cloud is affecting your industry, and how you can keep your business on the growth track.

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