Expert Advice for Medium and Midsize Businesses

Successful Vision of Fair Trade in the Cloud

Lynne Sampson
Managing Editor

Small-to-medium business, Tony's Chocolonely, has a vision: to produce and sell 100-percent slave-free chocolate. But delivering on that vision means keeping a watchful eye on every part of its supply chain, from farm to customer.

The majority of the world's cocoa beans are grown and harvested in western Africa, and the chocolate produced is sold on the open market. In anonymous situations like these, it's difficult to tell whether the producer used forced labor during harvesting or production. So, instead of buying chocolate on the open market, Tony's Chocolonely buys only from farms that have been vetted for fair-trade practices.

The company’s mission has resonated strongly with customers—and as a result, Tony’s Chocolonely has experienced rapid growth. Watch how they leverage Oracle Planning and Budgeting Cloud to more accurately forecast sales and material requirements to keep up with growing demand.

Read the full article in the Wall Street Journal.


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