Expert Advice for Medium and Midsize Businesses

  • December 3, 2015

Our Often Elusive Expectations For Technology

I ask myself every day: How do business leaders expect technology to transform their businesses?

Even as technologies evolve, the answers are essentially the same. Business leaders expect technology to help:

  • Automate enterprise wide processes that are aligned with best practices while retaining their unique cultures.
  • Gain economies of scale to lower costs.
  • Move from IT that’s a business constraint to IT that spurs productivity, growth, and innovation
  • Enable the extraction, presentation, and extension of meaningful analysis of business activities to all decision makers and managers wherever they are at any given time.
  • Provision sales and marketing groups with the best tools to drive revenue.
  • Empower their employees.

We Expect Technology To Enable Transformation

But too often it’s hard to envision how technology capabilities translate to real business activities. Technology providers—such as Oracle—are usually skilled at explaining how their products work. Yet I’ve never heard a customer say, “We really, really want products.” In fact, they don’t want “solutions” either. They want (and need) to have their transformational strategies become realities.

Today, that can’t happen without the exploitation of enabling technologies. Mature enablers include cloud computing, mobile, social, analytics, and big data. More are on the verge such as wearables and (my personal favorite) indoor positioning systems.

It's Only The Beginning

It’s hard to even imagine what potential game-changers are just beyond the horizon.

As technologies emerge and mature, organizations must continually assess each one:

  • What potentially positive (or negative) impact could (or will) a technology have on our business?
  • Which technologies are ready for prime time and which are half-baked?
  • How should we prioritize our adoption of technologies?

Expect More From Your Technology Providers

In the old days, technology providers would share their knowledge and expertise only after a potential customer actively engaged with them, perhaps hoping to shape that organization’s deployment strategies based on their product capabilities. That doesn’t work nowadays when most organizations want to do the majority of the discovery process on their own to save time and money and to avoid vendor bias.

At Oracle, we’ve evolved along with market preferences. In addition to the vast Oracle knowledge community, we now offer Oracle Modern Best Practice, a vast library of assets—thought leadership, practical advice, customer experiences—that is free and open to anyone with an internet connection. This content makes it much easier to understand how the exploitation of enabling technologies can lead to consistently achieving radically superior results faster and with fewer resources. By sharing, we believe that potential customers will see the value in choosing to proactively engage with Oracle or a partner to help guide their transformation strategies.

I invite you to explore these pages, organized by key areas of business that are common to the vast majority of organizations. I’m confident you’ll learn something valuable that you didn’t already know.

And, in my book, that’s always a good thing.

Jim Lein

Oracle Cloud GTM Strategies | Modern Best Practice | Solutions for Growing Companies

Modern Best Practice exploits new capabilities made possible by cloud, mobile, social, analytics, big data, and IoT, making it possible for your organization to achieve more, faster and with fewer resources. It is flexible, supports growth and innovation, and enables new ways to achieve radically superior performance.

The views expressed here are my own, and not necessarily those of Oracle.

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