Expert Advice for Medium and Midsize Businesses

Oracle OpenWorld Welcomes the SMB Majority

Guest Author

By Stacey Gaasch, Director, Oracle Event Marketing

When you think of “Oracle,” what’s the first description that pops into your head?

Big? Gigantic? Behemoth?

Well, yes, those descriptors are accurate. Oracle has 420,000 customers in 145 countries. I’ll admit, that’s pretty darn big.

Of those 420,000 customers, how many do you suppose are small to medium-sized businesses? 5,000? 10,000?

The answer will probably shock you. It’s 315,000.

No, that’s not a typo. 75 percent of Oracle’s customers identify themselves as SMBs. And that number is only growing as Oracle shifts its business model to the cloud, offering our products on a much more affordable, subscription basis.

A Celebration of Growth for Small and Medium Business

To celebrate our SMB customers, Oracle is highlighting our connection and commitment to growing businesses at SMB Central @ OpenWorld, part of Oracle OpenWorld San Francisco 2016, September 18-21. SMB Central features over 130 sessions relevant to small and medium businesses, on topics ranging from database, security and infrastructure, to finance, supply chain, customer experience, and human capital management.

SMB Central has content that will appeal to senior management, with modern best practices and peer-to-peer learning, as well as to staff members, with technical and hands-on sessions. 

The SMB Central General Session on Monday evening features three-peat entrepreneur Reggie Bradford, who will describe the five megatrends in business impacting SMBs, plus a panel of SMB executives sharing lessons learned as they build and expand their organizations.

Your registration to Oracle OpenWorld and SMB Central also grants you access to a special bonus event: biztechSF, hosted by the San Francisco Chamber of Commerce. BiztechSF is co-located at Oracle OpenWorld and starts late in the afternoon on Tuesday. The program is for early-stage startups and growth phase companies and features a keynote with Oracle CEO Safra Catz, sessions by LinkedIn and others, and a reception with a “live pitch” competition (similar to the TV show Shark Tank).

In addition to the educational aspects of SMB Central, there will be many networking activities. And if it’s still rock n’ roll to you, you’ll appreciate headliner Billy Joel!

Register today for Oracle OpenWorld and utilize SMB Central to find recommended sessions for whatever topics most interest you. We look forward to seeing you in San Francisco!   

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