Expert Advice for Medium and Midsize Businesses

Oracle a Leader in Gartner Magic Quadrant for Digital Commerce

Nathan Joynt
CX Cloud Business Group

If your SMB is in the market for an ecommerce system, analyst firm Gartner has released its 2017 Magic Quadrant for digital commerce. Gartner’s Magic Quadrant reports are always highly anticipated, relied upon by technology decision makers to help them choose the best systems for their needs.

We’re excited to make this year’s report available to our SMB readers for free, so that you can see how Oracle compares to other ecommerce cloud providers.

Get your complimentary copy of the 2017 Gartner Magic Quadrant for Digital Commerce 2017.

Oracle was positioned furthest for completeness of vision. The report also states: “Oracle is a leader based on its ability to support both B2C and B2B business models, multiple digital commerce delivery models and a strong partner ecosystem.”

Oracle was named a leader in the 2017 Gartner Magic Quadrant for Digital Commerce

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The Future of Digital Commerce is Very Bright

Digital shopping is the future of business transactions, for both B2C and B2B companies. Our research suggests that at least half of B2B customers will buy online within 3 years. Frost & Sullivan forecasts that the market could reach as high as $6.7 trillion by 2020.

For B2C companies, eMarketer expects retail ecommerce sales to top $4 trillion in 2020.

The future of digital commerce is bright. SMBs that invest in innovation and research today will be better positioned to reap the rewards of future online spending trends. It’s a cycle of digital commerce progress that looks something like this:

The question is, can your SMB deliver on your clients’ preferred digital shopping experiences? Ask yourself the following questions:

  • Do we have agile commerce technology to support a small to midsize business with limited resources?
  • Do we have experience and expertise in digital commerce best practices?
  • Is our ecommerce cloud connected to our other systems? Can we trust and leverage a single source of customer data?
  • Are we prepared to leverage modern digital personalization best practices?
  • How well are we positioned for digital channel growth—both today and tomorrow?

Many SMBs are well aware of the potential growth opportunities that digital commerce offers. The problem is, they can’t execute ecommerce best practices because of technology or resource constraints.

So why does this matter to your business?

Organizations of all business models and sizes have a lot of work to do to improve their digital customer experience and compete with the likes of Amazon. What SMBs don't need is to be hamstrung by ecommerce systems that cost a fortune and require an army of consultants to implement.

This gets to the heart of the challenges that Oracle CX addresses. 20 years ago, ecommerce was all about big retail and making it possible for consumers to buy online. Today, it’s about providing modern cloud systems with best practices built in—systems that let you start small and scale up cost-effectively as you grow.

This is why Oracle invests millions into R&D and best-of-breed customer experience technologies.

The digital commerce opportunity is even bigger than online transactions. As we look toward the future of customer and consumer behavior, we are committed to delivering a truly unified CX platform—capable of helping businesses manage front office, back office, and owned and assumed digital properties, for truly connected, scalable, and secure business operations. 

Regardless of your SMB’s operating model, the time is right to partner with the digital commerce leader. Request a demo today of Oracle Commerce Cloud, and download the full report from Gartner.  

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