High-growth companies naturally want the best ecommerce platform for their business. There seems to be an endless supply of small SaaS companies vying your business. However, it’s also important to look upmarket to see if larger cloud technology companies can offer what the smaller vendors cannot―namely security, scalability, research and development investment, and emerging tech (i.e. artificial intelligence, machine learning, Internet of Things).
Many fast-growing companies think that larger ecommerce vendors are not a good fit. They would be wrong. Ecommerce technology is mature. While total cost, feature/functionality, security, and integrations are essential considerations, alignment with today and tomorrow's business strategy is also key. As a high-growth, small-to-medium businesses (SMBs) are you looking for a technology provider to help you sell or an innovation partner to help you grow?
Many SMBs do not just focus on current problems; they are looking to build tomorrow's business strategy, today. They know that growth requires new sales models, new pricing models, new markets, and a scalable strategy to optimize the customer journey. Integration and connectivity is the key. The right connected ecommerce platform can support marketing processes, sales cycles, customer service, and even loyalty programs―seamlessly. And we believe here is where the long-term value of that shines in Gartner’s 2018 Magic Quadrant for Digital Commerce.
According to Gartner, “Leaders demonstrate the ability to:
Leaders also have financial, technical and organizational viability, and they appear consistently on client evaluations of digital commerce vendors. They often set the competitive benchmark against which other vendors compare themselves.”
Source: Gartner (June 2018)
Gartner "Magic Quadrant for Digital Commerce", Penny Gillespie, Jason Daigler, Mike Lowndes, Christina Klock, Yanna Dharmasthira, Sandy Shen, 5 June 2018.
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