Expert Advice for Medium and Midsize Businesses

Oracle a Leader in 2018 Gartner Magic Quadrant for Digital Commerce

Nathan Joynt
CX Cloud Business Group

High-growth companies naturally want the best ecommerce platform for their business. There seems to be an endless supply of small SaaS companies vying your business. However, it’s also important to look upmarket to see if larger cloud technology companies can offer what the smaller vendors cannot―namely security, scalability, research and development investment, and emerging tech (i.e. artificial intelligence, machine learning, Internet of Things).

Many fast-growing companies think that larger ecommerce vendors are not a good fit. They would be wrong. Ecommerce technology is mature. While total cost, feature/functionality, security, and integrations are essential considerations, alignment with today and tomorrow's business strategy is also key. As a high-growth, small-to-medium businesses (SMBs) are you looking for a technology provider to help you sell or an innovation partner to help you grow?

Many SMBs do not just focus on current problems; they are looking to build tomorrow's business strategy, today. They know that growth requires new sales models, new pricing models, new markets, and a scalable strategy to optimize the customer journey. Integration and connectivity is the key. The right connected ecommerce platform can support marketing processes, sales cycles, customer service, and even loyalty programs―seamlessly. And we believe here is where the long-term value of that shines in Gartner’s 2018 Magic Quadrant for Digital Commerce.

The Standards That We Believe the Best Ecommerce Platforms Support

According to Gartner, “Leaders demonstrate the ability to:

  • Provide depth and breadth of commerce functionality
  • Deliver commerce capabilities across multiple industries and business models
  • Deliver commerce platforms that can scale up to support large transaction volumes and high levels of digital commerce GMV revenue
  • Provide sales and support services both directly and through an ecosystem of application, services and integration partners
  • Deliver additional application functionality that integrates with their core commerce platform

Leaders also have financial, technical and organizational viability, and they appear consistently on client evaluations of digital commerce vendors. They often set the competitive benchmark against which other vendors compare themselves.”

Regardless of where you are on the growth curve, we believe the time is now to partner with a digital commerce leader. Read the full report.  

Source: Gartner (June 2018)

Gartner "Magic Quadrant for Digital Commerce", Penny Gillespie, Jason Daigler, Mike Lowndes, Christina Klock, Yanna Dharmasthira, Sandy Shen, 5 June 2018.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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