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Expert Advice for High-Growth Businesses

Keeping Score with Sportable Scoreboards

This is a syndicated post, view the original post here

Thirty three years ago, Mike Cowen was sitting in the bleachers watching his son’s baseball game, when he noticed the diamond didn’t have a scoreboard. In fact, many of the places where his kids played sports lacked score-keeping devices. As a self-professed data geek, Cowen decided to invent a battery-powered, portable contraption that he could bring along to games. And with that, Sportable Scoreboards was born.

From its start in a California garage to today’s 40,000 square foot facility in Murray, Kentucky, Sportable Scoreboards is home to 60 dedicated employees who are eager to see exciting numbers on the board. Their commitment to the company’s success has propelled Sportable to become one of the major players in the youth and high school market over the last three decades. To continue this momentum, Cowen, now chairman of the board, recently challenged his team to double its growth over the next five years.

Sportable manufactures 6,000 made-to-order scoreboards each year for every indoor and outdoor sport imaginable. By doubling its production, Sportable hopes to positively impact twice as many communities across America.

“There are hundreds of thousands of young people that are able to compete on an athletic field with a scoreboard that validates their experience and says ‘what you’re doing matters,’” Mike Daniel, Sportable’s president explained. “And quite frankly, that tells us that what we’re doing matters as well.”

Sportable’s customers are our country’s communities. They are high school athletic directors and coaches with limited or non-existent budgets. They are parks and recreation departments who rely on government funding for their sports programs. They are parents and Little League officials who put on bake sales and car washes to raise money for a scoreboard.

So how does a business plan to double in size in a market that may not be able to afford the product it sells? Sportable takes pride in meeting its customers on their own playing fields. To do so, the company created a Score Rewards program that helps schools sell advertising space on their scoreboard to offset costs. They also implemented a long-term finance program for more expensive models. But in order to double down on growth, Sportable realized it had to transform the way it operated, in hopes of finding efficiencies and cost savings that it could pass on to its customers.

“We had to make radical change and radical improvements to get from where we are currently to where we want to be,” Daniel said. “We don’t want incremental change, we want to transform the way we address our business very fundamentally. There are inefficiencies, there are opportunities, and there are ways for us to reach our customers that we’ve never focused on before.”

Sportable Scoreboards Grows and Transforms with Oracle SaaS

Sportable recognized the need to up its game. Its front and back office software was outdated. The company was maintaining a dozen disparate, legacy systems that didn’t talk to each other. Costly to manage, the customized integrations between each weren’t sustainable for future growth. Each line of business was operating with duplicate records, process inefficiencies, and manual data entry.

Cowen’s challenge to take Sportable to the next level led the company to retire its on-premises systems and overhaul its entire business – from marketing, sales, quoting, and customer service to finance, accounting, procurement, and order management – in a move to Oracle Cloud.

“Our owner and leadership team decided that it was time for us to make a bid toward growth, and what we were seeking was a single source of truth,” recalled Micah Sugg, director of IT.

This data transparency and accuracy has had an immediate impact at Sportable. By integrating Oracle Marketing Cloud and Oracle Engagement Cloud, website traffic increased and sales reps are pursuing higher quality leads. Order precision improved with Oracle CPQ Cloud and Oracle ERP Cloud, reducing waste and required man power. Oracle Order Management Cloud, Oracle Manufacturing Cloud, and Oracle Supply Chain Cloud help ease order fulfillment, shipping the right product to the right customer, quickly. For the first time ever, accounting and financial teams can access the same data as their colleagues in sales and service with Oracle Financials Cloud, eliminating confusion caused by thousands of duplicate records.

Sugg’s IT department is also reducing costs, no longer relying on a third party for server maintenance and set-up. Freed from the day-to-day business system maintenance, Sugg’s team is increasingly focusing on product development, exploring IoT-enabled scoreboards among other emerging technologies. Additionally, this single source of truth enables Sportable’s management team to quickly generate reports for strategic planning. “We’ve really freed up time to be more intentional about where we’re going and what we’re going to do, because that intentionality takes time,” Sugg explained.

Sportable has also transformed its customer experience, removing the barriers and complexity of finding a product that meets its customers’ unique needs at an affordable price point. The company can now guide each school or parks director through a simple quoting and order process, shipping a scoreboard–configured for lights, horns, and team colors–to the field or arena in just 10 days. (Its competitors take twice as long to deliver a product.) Should the customer encounter any issues with set-up or maintenance, Sportable’s service department is on hand 24/7 so the inquiring coach or parent can get back to what’s really important–game day.

At the end of the day, there’s no higher priority than Friday’s hockey game or Saturday’s soccer tournament. A scoreboard is just one part of that experience, but it’s a profound one.

“There's nothing better than going past a football game on a Friday night and seeing our scoreboard in front of thousands of people,” Cowen said. “We’re united by the fact that we all love kids, we love sports, and we want the best programs that we can offer. Sportable is a part of that. We feel very proud about that.”

Learn more about Sportable Scoreboard’s business transformation amidst a growing youth sports market on Forbes.

 

 

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