Expert Advice for High-Growth Businesses

How a Content Hub Can Make Marketing More Effective

Guest Author

By Kellsey Ruppel, Principal Product Marketing Director, Oracle

Did you know that marketers waste 7 hours a week because they can’t collaborate effectively with their colleagues?

93% of marketers surveyed work with siloed teams and technologies. And 92% believe that approval delays are the number one reason for missed deadlines.

For IT, the news isn’t much better: 41% of marketers believe that IT is the biggest bottleneck in getting template, website or content changes made.

If your SMB is trying to ramp up its content marketing efforts and engage more effectively with customers, these are not encouraging numbers.

In an effort to overcome these challenges, more SMBs are looking for a centralized content hub to drive collaboration and digital asset management. But what should a small or medium business look for in a content hub?

To start with, it needs to be in the cloud. This is practically the default delivery method for today’s SMBs because it gives them access from anywhere, at any time, on any device, and lets all authorized employees collaborate and share.

Our 5-point checklist outlines other features to look for, including a content hub that:

  1. Drives digital asset management with comprehensive workflow, social and mobile collaboration
  2. Integrates with existing content systems for content reuse
  3. Supports any content type and drives content analytics for insights
  4. Offers content APIs and low-code software development kits to drive content once and publish anywhere—even to custom user interfaces
  5. Facilitates visual site development for quick delivery

Introducing Oracle Content and Experience Cloud

Oracle recently announced Oracle Content and Experience Cloud, a digital experience platform that drives content management across multiple channels and delivers engaging experiences to your customers, partners—and your employees. Join my colleague David Le Strat, senior director of product management at Oracle, for a webcast on May 2, 10am PDT.

You’ll learn how to:

  • Centralize content management across digital channels and enterprise applications
  • Easily find, access, use, reuse and collaborate on content—anytime, anywhere, from any device
  • Drive consistent, compliant and contextual experiences across multiple channels
  • Accelerate content delivery and transactions with secure, cloud-based document exchange
  • Remove IT bottlenecks and improve marketing effectiveness

Register now to attend the launch webcast and see a live demo.  

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