By Kellsey Ruppel, Principal Product Marketing Director, Oracle Today's SMB’s know they must provide valuable, engaging, and consistent content across an...
By Kellsey Ruppel, Principal Product Marketing Director, Oracle Today's SMB’s know they must provide valuable, engaging, and consistent content across an ever-increasing array of channels. Yet many are ill equipped for this communication revolution. Some SMBs rely on an assortment of poorly integrated systems that make managing and collaborating on content difficult. Others spend valuable time and resources recreating content for each channel. Some even rely on their IT...
By Kellsey Ruppel, Principal Product Marketing Director, Oracle Today's SMB’s know they must provide valuable, engaging, and consistent content across an ever-increasing array of channels. Yet many...
By BrittanySchmigel, SMB Content Strategist, Oracle Want to take your small- or medium-sized business (SMB) to the next level? There’s still time to register...
By BrittanySchmigel, SMB Content Strategist, Oracle Want to take your small- or medium-sized business (SMB) to the next level? There’s still time to register for Oracle’s third annual Modern Customer Experience event on April 25 – 27, at Mandalay Bay Resort, in Las Vegas. Modern Customer Experience offers a variety of keynotes and sessions to educate attendees on sales, commerce, service, and marketing strategies that will translate to scalable growth. Through a variety of...
By BrittanySchmigel, SMB Content Strategist, Oracle Want to take your small- or medium-sized business (SMB) to the next level? There’s still time to register for Oracle’s third annual Modern Customer...
The customer experience you provide is the competitive advantage you have. If you provide a bad experience, you will drive your customers away, and (soon) you...
The customer experience you provide is the competitive advantage you have. If you provide a bad experience, you will drive your customers away, and (soon) you will pose no threat to your competitors. If you provide your customers with a great experience, they will return and purchase more. In fact, a survey conducted by Harvard Business Review found that customers who have great experiences spend 140% more compared to those who have poor experiences. An additional 40% more...
The customer experience you provide is the competitive advantage you have. If you provide a bad experience, you will drive your customers away, and (soon) you will pose no threat to your competitors....
By Brittany Schmigel, Content Strategist, Oracle Today’s digital economy is driven by the need for convenience and instant gratification. Consumers want it and...
By Brittany Schmigel, Content Strategist, Oracle Today’s digital economy is driven by the need for convenience and instant gratification. Consumers want it and they want it now—and if your web site doesn’t meet their needs, they won’t hesitate to move onto the next one. These expectations aren’t exclusive to specific products or industries, either—even the mattress industry has entered the digital revolution in order to satisfy online shoppers. In recent years, a few...
By Brittany Schmigel, Content Strategist, Oracle Today’s digital economy is driven by the need for convenience and instant gratification. Consumers want it and they want it now—and if your web site...
By Brittany Schmigel, Content Strategist, Oracle In your SMB’s infancy, you had a personal relationship with each and every single customer. Today, your...
By Brittany Schmigel, Content Strategist, Oracle In your SMB’s infancy, you had a personal relationship with each and every single customer. Today, your business has grown and you’re stretched thin—and you realize you can no longer do everything yourself. Although you’ve continued building out the rest of your teams—sales, finance, HR, etc.—all customer-related matters are still being directed your way. You’re too busy as it is, but you can’t just pass off the responsibility...
By Brittany Schmigel, Content Strategist, Oracle In your SMB’s infancy, you had a personal relationship with each and every single customer. Today, your business has grown and you’re...
Small and medium business leaders worry about many things, but selling is definitely at the top of the list. Our recent survey with Inc. showed that half of...
Small and medium business leaders worry about many things, but selling is definitely at the top of the list. Our recent survey with Inc. showed that half of respondents were extremely or very worried about maximizing their sales channels. If you're serious about improving sales, then you should think strongly about giving your sales teams everything they need to win more deals. No clue what that is? Well, we have (with a little help from Inc.) compiled a list of the top tools...
Small and medium business leaders worry about many things, but selling is definitely at the top of the list. Our recent survey with Inc. showed that half of respondents were extremely or very worried...
Every small to medium business wants to grow as fast as they can. But realistically, how much growth can any business expect? The answer depends upon how...
Every small to medium business wants to grow as fast as they can. But realistically, how much growth can any business expect? The answer depends upon how innovative you are with your products, services, and customer experience—because in the current economic climate, “growth” is mostly about taking market share away from more established competitors. The global economy has been flat for some time. Recently, Oracle CEO Mark Hurd wrote that economic growth is mediocre, at best....
Every small to medium business wants to grow as fast as they can. But realistically, how much growth can any business expect? The answer depends upon how innovative you are with your...
By Brittany Schmigel, Content Strategist, Oracle The holidays came and went—and your numbers weren’t what you expected. Now, you’re racking your brain, trying...
By Brittany Schmigel, Content Strategist, Oracle The holidays came and went—and your numbers weren’t what you expected. Now, you’re racking your brain, trying to figure out why your sales fell flat. Your team did everything they could (or so you thought) to provide your customers with an unrivaled ecommerce experience. You optimized product pages. You enhanced the usability of the shopping cart. You created thoughtful holiday campaigns to engage customers. All without any...
By Brittany Schmigel, Content Strategist, Oracle The holidays came and went—and your numbers weren’t what you expected. Now, you’re racking your brain, trying to figure out why your sales fell flat....
By Brittany Schmigel, Content Strategist, Oracle To say, “The popularity of online shopping has drastically increased over the last few years,” is an...
By Brittany Schmigel, Content Strategist, Oracle To say, “The popularity of online shopping has drastically increased over the last few years,” is an understatement. In 2016, about 190 million U.S. consumers—more than half the population—shopped online. And according to a recent study, consumers now make 51% of all purchases online. But, what about the other half of consumers, the 49% who aren’t buying online? Has your small to medium business (SMB) stopped to consider this...
By Brittany Schmigel, Content Strategist, Oracle To say, “The popularity of online shopping has drastically increased over the last few years,” is an understatement. In 2016, about 190 million U.S....
