I recently wrote about how to drive great sales performance with sales force automation (SFA) technology. While many small to medium companies have invested in...
I recently wrote about how to drive great sales performance with sales force automation (SFA) technology. While many small to medium companies have invested in SFA to help automate the sales cycle, challenges involving the business culture—the people and the process—may still exist. Any initiative to build a better sales culture must take these human factors into account. The technology must match the way your sales people work, if it is to be fully effective in driving...
I recently wrote about how to drive great sales performance with sales force automation (SFA) technology. While many small to medium companies have invested in SFA to help automate the sales cycle,...
Fly fishermen have a term for throwing their line at a random spot in the water and hoping a fish bites. It’s called “blind casting.” Many times, marketing and...
Fly fishermen have a term for throwing their line at a random spot in the water and hoping a fish bites. It’s called “blind casting.” Many times, marketing and sales teams do exactly that. They randomly cast to a wide audience hoping someone bites. Modern Growth CFOs, however, can help their companies take a more targeted approach to sales and marketing. Why is this important? More than 50% of CFOs identified marketing efforts or expanding relationships with existing...
Fly fishermen have a term for throwing their line at a random spot in the water and hoping a fish bites. It’s called “blind casting.” Many times, marketing and sales teams do exactly that....
In 1976, the legendary American country music singer and songwriter Johnny Cash released his hit, “One Piece at a Time.” In the song, a Detroit autoworker...
In 1976, the legendary American country music singer and songwriter Johnny Cash released his hit, “One Piece at a Time.” In the song, a Detroit autoworker builds a car in his garage over 25 years by taking home a different car part every few days. When he finishes, the title and license plate clerk asks for the model year and he answers: It's a '49, '50, '51, '52, '53, '54, '55, '56, '57, '58 '59, '60, '61, '62, '63, '64, '65, '66, '67, '68, '69, '70 automobile. By the time...
In 1976, the legendary American country music singer and songwriter Johnny Cash released his hit, “One Piece at a Time.” In the song, a Detroit autoworker builds a car in his garage over 25 years...
As a three-time entrepreneur and in his current role as Senior Vice President of Product Development at Oracle, you might expect Reggie Bradford to know a thing...
As a three-time entrepreneur and in his current role as Senior Vice President of Product Development at Oracle, you might expect Reggie Bradford to know a thing or two about how megatrends shape the business strategies of small and midsize businesses. But—as he pointed out to hundreds of attendees during Monday’s Oracle OpenWorld general session, Technology’s Impact on Growth Businesses—sometimes it’s the other way around. “Small businesses are the engine that drives our...
As a three-time entrepreneur and in his current role as Senior Vice President of Product Development at Oracle, you might expect Reggie Bradford to know a thing or two about how megatrends shape...
by Tami Cannizzaro, Vice President, North America Marketing, Oracle Everyone’s heard of content marketing by now, right? If you’re a marketing professional,...
by Tami Cannizzaro, Vice President, North America Marketing, Oracle Everyone’s heard of content marketing by now, right? If you’re a marketing professional, then yes, of course. Any marketer who hasn’t heard of content marketing is probably out of a job by now. In fact, there’s a big conference in Cleveland this week dedicated to content marketing, and I’m fortunate enough to be one of the speakers at this year’s CM World. If you’re the owner of a small to midsize business,...
by Tami Cannizzaro, Vice President, North America Marketing, Oracle Everyone’s heard of content marketing by now, right? If you’re a marketing professional, then yes, of course. Any marketer...
By Stacey Gaasch, Director, Oracle Event Marketing When you think of “Oracle,” what’s the first description that pops into your head? Big? Gigantic? Behemoth?...
By Stacey Gaasch, Director, Oracle Event Marketing When you think of “Oracle,” what’s the first description that pops into your head? Big? Gigantic? Behemoth? Well, yes, those descriptors are accurate. Oracle has 420,000 customers in 145 countries. I’ll admit, that’s pretty darn big. Of those 420,000 customers, how many do you suppose are small to medium-sized businesses? 5,000? 10,000? The answer will probably shock you. It’s 315,000. No, that’s not a typo. 75 percent of...
By Stacey Gaasch, Director, Oracle Event Marketing When you think of “Oracle,” what’s the first description that pops into your head? Big? Gigantic? Behemoth? Well, yes, those descriptors are...
