Digital business models and tools will give chief marketing officers influence over their companies’ growth strategies in the year ahead. By capturing and analyzing massive amounts of customer data and reaching customers in new ways, CMOs at large enterprises and small-to-medium businesses (SMBs) will be able to create new, more predictable, and more profitable revenue streams.
“CMOs are increasingly being measured by revenue,” says Des Cahill, vice president of customer experience development at Oracle. “This requires a data-driven approach to better understand individuals, not just segments, and to predict customer needs based on real-time behavior, not just transaction histories.”
Yet even the most digitally savvy CMOs can struggle with prioritizing their organizations’ time and investments.
Find out what the CMOs at Pandora, Duraflame, La-Z-Boy, Panasonic and Flipboard have set as their top priorities for 2019. Want a hint? Build context into everything.