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Customer Experience

Keeping Score with Sportable Scoreboards

Thirty three years ago, Mike Cowen was sitting in the bleachers watching his son’s baseball game, when he noticed the diamond didn’t have a scoreboard. In fact, many of the places where his kids played sports lacked score-keeping devices. As a self-professed data geek, Cowen decided to invent a battery-powered, portable contraption that he could bring along to games. And with that, Sportable Scoreboards was born. From its start in a California garage to today’s 40,000 square foot facility in Murray, Kentucky, Sportable Scoreboards is home to 60 dedicated employees who are eager to see exciting numbers on the board. Their commitment to the company’s success has propelled Sportable to become one of the major players in the youth and high school market over the last three decades. To continue this momentum, Cowen, now chairman of the board, recently challenged his team to double its growth over the next five years. Sportable manufactures 6,000 made-to-order scoreboards each year for every indoor and outdoor sport imaginable. By doubling its production, Sportable hopes to positively impact twice as many communities across America. “There are hundreds of thousands of young people that are able to compete on an athletic field with a scoreboard that validates their experience and says ‘what you’re doing matters,’” Mike Daniel, Sportable’s president explained. “And quite frankly, that tells us that what we’re doing matters as well.” Sportable’s customers are our country’s communities. They are high school athletic directors and coaches with limited or non-existent budgets. They are parks and recreation departments who rely on government funding for their sports programs. They are parents and Little League officials who put on bake sales and car washes to raise money for a scoreboard. So how does a business plan to double in size in a market that may not be able to afford the product it sells? Sportable takes pride in meeting its customers on their own playing fields. To do so, the company created a Score Rewards program that helps schools sell advertising space on their scoreboard to offset costs. They also implemented a long-term finance program for more expensive models. But in order to double down on growth, Sportable realized it had to transform the way it operated, in hopes of finding efficiencies and cost savings that it could pass on to its customers. “We had to make radical change and radical improvements to get from where we are currently to where we want to be,” Daniel said. “We don’t want incremental change, we want to transform the way we address our business very fundamentally. There are inefficiencies, there are opportunities, and there are ways for us to reach our customers that we’ve never focused on before.” Sportable Scoreboards Grows and Transforms with Oracle SaaS Sportable recognized the need to up its game. Its front and back office software was outdated. The company was maintaining a dozen disparate, legacy systems that didn’t talk to each other. Costly to manage, the customized integrations between each weren’t sustainable for future growth. Each line of business was operating with duplicate records, process inefficiencies, and manual data entry. Cowen’s challenge to take Sportable to the next level led the company to retire its on-premises systems and overhaul its entire business – from marketing, sales, quoting, and customer service to finance, accounting, procurement, and order management – in a move to Oracle Cloud. “Our owner and leadership team decided that it was time for us to make a bid toward growth, and what we were seeking was a single source of truth,” recalled Micah Sugg, director of IT. This data transparency and accuracy has had an immediate impact at Sportable. By integrating Oracle Marketing Cloud and Oracle Engagement Cloud, website traffic increased and sales reps are pursuing higher quality leads. Order precision improved with Oracle CPQ Cloud and Oracle ERP Cloud, reducing waste and required man power. Oracle Order Management Cloud, Oracle Manufacturing Cloud, and Oracle Supply Chain Cloud help ease order fulfillment, shipping the right product to the right customer, quickly. For the first time ever, accounting and financial teams can access the same data as their colleagues in sales and service with Oracle Financials Cloud, eliminating confusion caused by thousands of duplicate records. Sugg’s IT department is also reducing costs, no longer relying on a third party for server maintenance and set-up. Freed from the day-to-day business system maintenance, Sugg’s team is increasingly focusing on product development, exploring IoT-enabled scoreboards among other emerging technologies. Additionally, this single source of truth enables Sportable’s management team to quickly generate reports for strategic planning. “We’ve really freed up time to be more intentional about where we’re going and what we’re going to do, because that intentionality takes time,” Sugg explained. Sportable has also transformed its customer experience, removing the barriers and complexity of finding a product that meets its customers’ unique needs at an affordable price point. The company can now guide each school or parks director through a simple quoting and order process, shipping a scoreboard–configured for lights, horns, and team colors–to the field or arena in just 10 days. (Its competitors take twice as long to deliver a product.) Should the customer encounter any issues with set-up or maintenance, Sportable’s service department is on hand 24/7 so the inquiring coach or parent can get back to what’s really important–game day. At the end of the day, there’s no higher priority than Friday’s hockey game or Saturday’s soccer tournament. A scoreboard is just one part of that experience, but it’s a profound one. “There's nothing better than going past a football game on a Friday night and seeing our scoreboard in front of thousands of people,” Cowen said. “We’re united by the fact that we all love kids, we love sports, and we want the best programs that we can offer. Sportable is a part of that. We feel very proud about that.” Learn more about Sportable Scoreboard’s business transformation amidst a growing youth sports market on Forbes.    

Thirty three years ago, Mike Cowen was sitting in the bleachers watching his son’s baseball game, when he noticed the diamond didn’t have a scoreboard. In fact, many of the places where his kids...

Supply Chain Management

Top Takeaways: What the Analysts are Saying After Modern Business Experience

Now that the smoke has cleared after Modern Business Experience, Oracle SCM, PLM, ERP and HCM’s new flagship event, many research and analyst firms have been keen to divulge their assessments. Their outside perspective not only shows an in depth analysis of Oracle’s commitment to their customers success across the organization, but also how Oracle is delivering new industry fit technology and solutions that match tomorrow’s business needs. Tom Comstock, a principal analyst from LNS Research, wrote, “Oracle has rewritten its supply chain, ERP, and HR applications from the ground up to maximize performance in the Cloud.  Oracle quietly became the first company to have a comprehensive Supply Chain solution in the Cloud”. He went on to mention that “The fundamental advantage of moving to the Cloud was innovation and the speed of innovation” and “several Oracle presenters noted that cost savings were not the primary driver for a Cloud deployment but instead it was innovation”. Furthermore, Comstock ended by stating, “the real story is its Quality 4.0 tech. Oracle has launched a Global Traceability and Track solution, IoT Production App, Connected Innovation App, Connected Experience App, and Adaptive Digital Manufacturing solution. These Apps provide scalable approaches to deliver many Quality 4.0 use cases, include predictive quality in manufacturing, and digital voice of the customer connected back to product requirements and product definition…Oracle’s robust approaches in this area will ease the transition to Quality 4.0 for the next generation of adopters. All in all, LNS views Oracle as a solid partner for companies on their Industrial Transformation journey well beyond their apparent capabilities in the Cloud.” In addition to LNS Research, CIMdata, a leading PLM research and analyst consulting company, released their post-event commentary which highlights the key capabilities of Oracle PLM and SCM Cloud solutions and emphasizes the importance of having a digitally connected innovation platform. CIMdata writes, Oracle’s “vision of Digitally Connected PLM is coming to fruition” and “They have some good customer stories to date, with big names putting their businesses in Oracle’s hands and on their cloud.” The importance of the digital thread and having a completely connected digital supply chain are clear takeaways from CIMdata’s piece. They explain that Oracle’s “digital thread extends from the fuzzy frontend of innovation, supported by Oracle Innovation Management Cloud, all the way to fielded connected products/assets and back. In developing their Oracle Quality Management Cloud offering, Oracle brought together the development teams from Oracle Agile PLM, Oracle E-Business Suite, and other Oracle enterprise applications to ensure that the new cloud-native offering could meet or exceed the capabilities of their existing on-premise solutions.” They go on to note that Oracle "also extended Oracle Quality Management Cloud to span product development, change management, IoT, AI/ML, inspection processes, manufacturing, supplier management, and monitoring the voice of the customer using Oracle Social Cloud for sentiment monitoring. This will help Oracle connect the digital thread from idea through life and provide feedback that can enhance continuous improvement activities.” It’s quite apparent that Modern Business Experience showcased how industry fit technology and solutions are allowing companies of all sizes to adapt and thrive in the digital age.  If you missed the chance to attend the event, don’t worry! You can catch a recap of some of the great content here. If you’re looking for more information on Oracle PLM and SCM solutions, visit oracle.com/SCM and oracle.com/PLM. Check out these other Supply Chain blogs you may find interesting: Your Innovation Platform for the Digital Thread The Oracle PLM to Cloud Strategy Combine IoT and PLM to tie the Digital Thread What is SCM and Why is it Important?

Now that the smoke has cleared after Modern Business Experience, Oracle SCM, PLM, ERP and HCM’s new flagship event, many research and analyst firms have been keen to divulge their assessments. Their...

Customer Experience

5 Fascinating Cross-CX Sessions at Oracle Modern Customer Experience

By Corie McHugh Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 200+ planned sessions focusing on the hottest topics in customer experience. Over 25 of these sessions will focus specifically on cross-CX trends and technologies. **Ready to register for Oracle Modern Customer Experience 2019? Visit the registration page and use discount code “CXINSIDER” to get a rate of $1,295 on a full conference pass now through March 1, 2019.** Here are 5 of the upcoming, fascinating cross-CX sessions. You can also view the full cross-CX session catalog here. Bring Intelligent Chatbots and Digital Assistants to Your Business Breakout session featuring Joe Huang, Product Management, Oracle Digital Assistant and Mobile Cloud, Oracle and Suhas Uliyar, Vice President, Product Management, Oracle AI Bots and Mobile, Oracle Over the past few years, AI technologies have transformed the way we interact with systems and devices across multiple channels. Chatbots in customer service, ecommerce, and sales have become widely accepted and adopted. Oracle’s Sales Digital Assistant and Service Digital Assistant leverage AI and can do many things: initiate conversations, make recommendations, detect/process sentiments, and handle advanced conversations. Attend to this session to learn how your enterprise can benefit. Deliver Personalized Experiences with Oracle Content and Experience Breakout session featuring Kiran Bellare, Senior Director, Product Management, Oracle Content teams spend millions on manual authoring, curating, and targeting content, and yet fall short on driving engagement. Smart content is an initiative from Oracle Content and Experience that leverages artificial intelligence and machine learning to improve content management efficiencies by automating the authoring, curation, and classification of content. Attend this session and learn more. How Master Lock Adopted Oracle CX Analytics for Better Business Intelligence Breakout session featuring Alex Dye, Director Business Applications, Master Lock Company, Shantanu Goswami, Senior Business Analyst – CRM, Master Lock Company and Naren Chawla, Senior Director, Product Management, CX Analytics, Oracle Which Oracle tools can you leverage to solve your descriptive, predictive, and prescriptive analytics CX use cases to supercharge your business? What are the next-generation CX analytical business applications that you can adopt to deliver immediate value to business users? Attend this session to hear from Master Lock Company as they share their OTBI for Sales story. The session will also walk through real CX customer use cases and highlight ways to adopt your own business value through CX analytics. How to Be a Storytelling Marketer General session featuring Ellen Green, Director, Marketing Communications, GHA Storytelling is a powerful way to connect with customers. In this session, learn how to use marketing to tell a story to your customers that enhances your relationship. Understand how to leverage Oracle Responsys to tell that story through the tools and functionality in the platform, and find ways to create a conversation with customers to build upon the story. Oracle Customer Experience Unity: Connecting Tomorrow’s Customer Experience, Today Breakout session featuring Steve Earl, Senior Director Product Marketing, Oracle and Abbas Makhdum, Director Product Marketing, Oracle As the data fabric of Oracle’s market-leading customer experience cloud, Oracle Customer Experience Unity delivers timely intelligence about known customers in order to optimize their complete brand experience across marketing, sales, and service. Attend this session to learn more. **Ready to register for Oracle Modern Customer Experience 2019? Visit the registration page and use discount code “CXINSIDER” to get a rate of $1,295 on a full conference pass now through March 1, 2019.** Note that event details are subject to change. *Originally published on smartercx.com    

By Corie McHugh Oracle Modern Customer Experience 2019 will take place March 19-21 at the Mandalay Bay Convention Center in Las Vegas, with 200+ planned sessions focusing on the hottest topics in...