Expert Advice for Medium and Midsize Businesses

5 Reasons Why You Should Attend Oracle OpenWorld

With my first Oracle OpenWorld just around the corner, I feel like I’m waiting for Christmas morning. There is an excitement and anticipation in the air as the business world accelerates toward every conceivable combination of cloud platforms, artificial intelligence and machine learning—all of which will be on display next week.

The learning, the networking, the products, the coding—it’s all out there for the taking in San Francisco, October 1-5.

Building on the success of last year’s SMB programming, there will be even more reasons for SMB leaders to attend. Here are my top 5 reasons that small and midsize business leaders should go to Oracle OpenWorld 2017.

1. See the businesses highlighted in the Oracle Startup Accelerator program

Seventeen startups from around the world will showcase their digital innovations this year, displaying everything from intelligent contact hubs for customer engagement to an innovation-and talent-sourcing platform.

Participating startups were chosen from the first global class of the Oracle Startup Cloud Accelerator program, which gives select technology startups six months of mentoring and support—including engagement opportunities with Oracle’s more than 400,000 global customers. Almost 3,000 applicants across more than eight countries applied for admission to the program, with judges from Oracle and industry executives scoring each company on the strength of its management team, its use of technology, and market traction.

At Oracle OpenWorld, each startup will have a station at the Moscone North Innovation Studio, where the startups’ founders and executives will be available to meet with the public and demonstrate their products. They’ll also participate in speaking sessions, panels, and special events.

2. Network with HCM technology professionals as they attend over 100 HCM sessions

With Forrester Research forecasting the total size of the HR management software market growing 14% to $24 billion in 2018, it’s no wonder why HR SaaS suites make up 56% of the total SaaS market—up 36% since 2013.

Oracle OpenWorld is “ground zero” for current, state-of-the-art HCM cloud solutions. The cumulative number of HCM technology professionals at Oracle OpenWorld rivals most HCM tradeshows. There will be no more effective place to network and learn the most effective HCM SaaS strategy for your business.

Register to attend Oracle OpenWorld 2017!

3. Witness the future of business applications with machine learning and artificial intelligence

McKinsey identified 120 potential use cases of machine learning in 12 industries and surveyed more than 600 industry experts on their potential impact. Highest on the list of revenue-driving use cases was enabling autonomous vehicles and personalizing advertising. Additional use cases include predicting personalized health outcomes, and optimizing merchandising strategy in retail.

With solutions applied to all of these industries, Oracle OpenWorld will be the showcase for cutting edge cloud-based applications with machine learning built in for use by all size businesses.

4. Network with other SMB executives on digital business strategies

From hackathons to engineering labs to the Oracle Code conference for developers, there are many ways to meet others and share ideas. Oracle University provides Sunday learning sessions on topics across the Oracle cloud and applications topics. The hundreds of sessions on HR, finance, and customer experience include dozens of case study discussions where Oracle customers are available to answer questions—not to mention the casual networking settings in outdoor cafés and live music venues.

5. Chart a cloud strategy

Using a credit card online is nice for accessing software in the cloud, but it’s not a strategy. From physical infrastructure to integrating cloud applications data from multiple providers, cloud strategy needs to include a well thought-out path for recovering costs and driving business results.

The Cloud User Experience lab offers attendees a first look at the future of Oracle application design, as well as a hands-on preview of upcoming mobile and desktop prototypes. Participants get an exclusive opportunity to work directly with Oracle user experience researchers, and have a chance to influence the roadmap of Oracle Cloud applications.

Cloud has become a catalyst for small business growth, allowing SMBs to innovate freely, carve out new markets, and disrupt the status quo. The digital economy demands that companies of all sizes compete based on technology-enabled value. Oracle OpenWorld offers deep insights and cloud strategies for businesses of all sizes and shapes.

I look forward to seeing you all at Oracle OpenWorld and enjoying the stimulating conversations about how you and your company will run toward our digital future. Safe travels!

Join us next week in San Francisco for Oracle OpenWorld.

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