Customer Experience (CX) has fast become a top priority for small-to-medium businesses (SMBs), and is becoming ever more vital for businesses of all sizes including large, established companies, niche upstarts, and innovative power players.
A Walker study found that customer experience will overtake price and product as the key brand differentiator by the year 2020.
Micro-moments occur when your customers instinctively use a device to learn, watch, or to buy something. With this reliance on technology, it is no longer enough just to sell to your customers. Instead, provide them with an engaging relationship and relevant experiences across all channels and devices. For many SMBs, your size gives you the capability to deliver personalized service in a way your larger competitors simply cannot.
You can deliver all of this and more with Oracle Customer Experience (CX) Cloud. Your service team can see exactly what your sales team is doing, both teams can monitor marketing efforts, and every customer-facing employee can have access to data held within the ERP and SCM systems. By connecting your customer-facing employees to your back office-functions, they will have access to everything they need to build and grow more rewarding relationships – both for the customer and the overall success of the business.