Achieving Digital Transformation with Oracle's Siebel CRM

Siebel CRM Roadshow - Mechelen (Belgium) - Highlights

John Bedford
Director, Product Strategy

The Siebel CRM Roadshow in Mechelen presented by Oracle and iRelate, delivered the latest innovations from Siebel CRM roadmap and long term vision beyond 2030+ embracing both Cloud (CX and Platform) as well as the emergence of Edge computing.

It was great to see the Mobile Sales application built by ENI using the Open UI framework, as well as an insight into new the Mazda Europe UX for their Siebel CRM implementation. 

We also saw how iRelate are already providing service and integration expertise for integrating Siebel CRM and Marketing Cloud.

A highly innovative day, and again great to talk with our leading customers, industry thought leaders and partners. 

Another good summary of the event is available here from our partners iRelate. 



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