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Achieving Digital Transformation with Oracle's Siebel CRM

Siebel CRM Roadshow – APAC – Highlights

John Bedford
Director, Product Strategy

The Siebel CRM Roadshow 2017 headed to Australia and China with events in 4 locations - Canberra, Sydney, Melbourne and Hong Kong.

One of the key topics in this years Roadshows are the insight and demonstrations of the next release Innovation Pack 2017, with complete real-time development in the browser, automated lights-out testing and parallel development. These innovations will bring huge productivity benefits and cost-savings for Siebel CRM customers.

A host of customer speakers, from The Australian Government’s Department of Social Services, HBF Insurance, Carlton & United Breweries and Ekulus – all of whom showcased their successful Siebel CRM OpenUI project implementations. In addition, Oracle’s product-matter experts also gave an overview of the benefits of integrating Siebel CRM with CX Cloud to provide modern, omni-channel CX solutions.

It was an action-packed week where customers acknowledged Oracle’s continuous innovation with Siebel CRM, providing investment longevity and value for many, many years to come.

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