Achieving Digital Transformation with Oracle's Siebel CRM

Siebel CRM Customer Advisory Board

John Bedford
Director, Product Strategy

The Siebel CRM CAB (Customer Advisory Board) is one of many groups falling under Oracle’s Global Customer Programs Community and has been vital in helping customers collaborate, share ideas and drive our product roadmap for 25 years. We welcome all our customers to join our CAB regardless of size or industry.


  • Opens up opportunities for collaboration and information exchange between strategic Oracle customers and Oracle decision makers
  • Promotes networking & relationships among Oracle customers directly
  • Provides access to Customer Forums and Global User Group Communities, opening the lines of communication and encouraging collaboration and sharing of ideas.
  • Encourages customer contribution to product direction, roadmap and strategy.
  • Provides feedback in surveys, customer focus groups (Special Interest Groups), Oracle User Groups, events
  • No membership fees or dues

Key Benefits

  • Direct access to the Siebel CRM CAB community and via our email newsletter, receive notifications of Virtual Meetings and regional events
  • Opportunity to directly influence product strategy and roadmap
  • Invitation to the annual Siebel CRM CAB at Oracle OpenWorld
  • Invitation to participate in bi-monthly Virtual CAB web conference calls (vCAB)
  • Invitation to regional Siebel CRM events and opportunity to meet with the product team.
  • Allocation of a Siebel CRM Product Development Sponsor, providing a direct contact point within the Siebel CRM Product Management team to discuss CRM strategy
  • Access granted to the Oracle Customer Connect portal for Siebel CRM CAB. Access recorded meetings and customer case studies

Virtual CABs

Approximately every 2 months the product management team run a Virtual CAB meeting which is a forum for us to share our latest product updates and for customers to share experiences and success stories. We invite guest speakers to present on topics of interest, case studies e.g. Open UI migration/adoption/benefits, cloud strategy, industry specific solutions, partner innovations and case studies.

Product Development Sponsors

At Oracle, the Siebel CRM team is focused on both innovation and customer success. As we engage frequently with our CAB customers, the product management team introduced a new initiative with dedicated Siebel CRM Product Development Sponsors to strengthen our direct relationship with our most active customers. This initiative is specific to helping our customers with queries regarding the Siebel CRM product strategy and roadmap, new feature enhancements / ideation and collaboration at future events.

Join the Community

All customers with valid support agreements are welcome to join the Siebel CRM CAB. As customers enroll they need to sign a simple Customer Participation Confidentiality Agreement (CPCA) agreement. The CPCA defines confidentiality and feedback, granting Oracle the ability to use the feedback that we receive during these activities in our future product development. Please contact us for more information.

Once enrolled in our CAB, you will soon receive the CAB email notifications and we will arrange a face to face meeting with a Product Development Sponsor at one of our regional events.

We look forward to ensuring our customers are successful!.





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