The Oracle Alta UI focuses on reducing clatter in the user interface. So one of the first thing you'll try and do when creating an Alta UI is decide which information is not that important and can be removed from the page.
But what happens if you still have semi-important information that the user would like to see, but you don't want it to overcrowd the initial page UI? You can put it on the other side of the page - or in the Alta UI approach - create a flip card.
Think of a flip card as an area that switches the shown content to reveal more information - and with ADF's support for animation you can make a flip effect.
In the demo below I show you how to create this flip card effect using the new af:deck and af:transition components in ADF Faces.
A few other minor things you can see here: