Friday May 24, 2013

Big Data Is Not the Insight: Presenting the Language of Discovery in London

Last week, in a presentation titled "Big Data Is Not the Insight: The Language of Discovery" I had the opportunity to share our evolving perspective on discovery and its relationship to big data with the audience at the Enterprise Search Europe conference in London.  Our point of view is rooted in our (ongoing) deep research into discovery needs and activities in both enterprise and consumer domains, and it is always exciting to share our latest understanding and insights. 

We've published the slides and materials shared at the conference, and welcome dialog about everything we've shared; the big ideas and fundamental concepts, the detailed findings, the implications for people active in the discovery and business analytics space, our recommended best practices for creators of discovery tools and solutions, etc.

I've included the description of the presentation from the conference program to complement the slides.

Designing Effective Search and Discovery Experiences for the Enterprise, Using the Language of Discovery

The oncoming tidal wave of Big Data, with its rapidly evolving ecosystem of multi-channel information saturated environments and services, brings profound challenges and opportunities for the design of effective user experiences that UX practitioners are just beginning to engage with in a meaningful fashion. In this coming Age of Insight, 'discovery' is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments. Search is the gateway to discovery, and thus is indispensable as a capability.

To provide architects and designers with an effective starting point for creating satisfying search and discovery experiences this session presents a simple analytical and generative vocabulary for understanding how people conduct the broad range of discovery activities necessary in the information-permeated enterprise, and defining the search experiences they need.

 Specifically, this session will present:

  • A simple, research-derived language for describing search and discovery needs and activities that spans domains, environments, media, and user types
  • Observed and reusable patterns of discovery activities in individual and collaborative settings
  • A practical model that defines actionable patterns of information engagement throughout the enterprise
  • Examples of the architecture of successful discovery experiences at small and large scales
  • A vocabulary and perspective for discovery as a critical individual and organizational capability
  • Guidance on using this vocabulary to drive large scale IT portfolio management as well as the design of individual search solutions

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Exploring the emerging space of discovery interactions, analytics, and sensemaking.

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