By user9148476 on Dec 03, 2007
I generally agree with Tim's writeup, but also wonder about measuring the impact of various types of communication. The same material may be available in a blog vs. an in-person presentation. But given a good speaker, the impact (and perhaps the audience retention) may be higher. My team at Sun is geographically disperse and I'm a telecommuter to boot, so I spend a lot of time on the phone. It does take discipline to stay focused on the phone. All too tempting to read email, blogs, etc. And if I'm tempted (and admittedly sometimes faulter), I can only assume others are similarly distracted. In a F2F meeting, yes, one can be distracted or tune out, but at least I find it harder to do.
And what about coupling types of communication? Such as the TOI I'm off to deliver. I'll talk to materials, materials the audience will (hopefully :) keep for future reference. I like to think that the ultimate retention will be better.....or maybe that's me trying to justify my sacrifice of sleep today.