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What is Item Mastering?

Kerrie Jordan
PLM and Innovation Product Marketing Director

This is a question coming up pretty often lately and critical to consider when mapping out your best cloud strategy, so let's dig in!   

Item mastering is the essential process of maintaining clean and accurate product information for any application regardless of underlying technology - so you can imagine its importance as you move Supply Chain Management (SCM) or Product Lifecycle Management (PLM) applications to the Cloud, even ERP or CRM

The reality is modern business is increasingly challenged by data growth and complexity.  How quickly your organization can make accurate product information available to all stakeholders in a cloud, on-premise or hybrid environment has a critical impact on your business performance and ability to compete.  Simplifying the processes that govern your Item Master - your informational lifeline - empowers your decision-makers with ready access to trusted product information so they can make those important decisions right away.   

For those business leaders who have struggled with traditional item masters based in ERP or other PLM systems, here's some welcome news.  A simplified approach is now more achieveable than ever before - Oracle Product Hub Cloud is a purpose-built item mastering solution that rapidly enables product change on a single source of truth platform available in the Oracle Cloud. It offers a cost-effective, user-friendly, low-risk approach to consolidate, govern, share and enrich product data.  Supporting a wide range of processes which are also called Product Information Management (PIM) or Product Master Data Management (MDM), this best-in-class item mastering solution is the cornerstone of business modernization.  It tightly links hybrid environments with reliable product data without customization so you can smoothly execute your go-to-market strategy.

For more, check out our new webpage at www.oracle.com/itemmaster for use cases, videos, reports and more educational material like this executive brief (PDF) about best practice item mastering with Oracle Product Hub Cloud.  You can also meet other Oracle Product Hub Cloud users and experts at Modern Supply Chain Experience in San Jose February 13-16, 2017. Register early for the best discounts!

Kerrie Jordan is PLM and Innovation Product Marketing Director at Oracle. Follow her @KerJordan. For more about Oracle Supply Chain Management applications, visit www.oracle.com/scm


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