The cover story in the May issue of Consumer Goods Technology highlights how Massimo Zanetti Beverage USA, one of the largest coffee roasters in the U.S.A., transformed their demand management and promotions by implementing a state of the art integrated promotion and demand planning system.
Massimo Zanetti owns Chock full o’Nuts, Hills Bros., Segafredo Zanetti, MJB and Chase & Sanborn and can run 250 to 300 promotions per month. With 70 to 75 percent of their volume sold on promotion, demand and promotion management are vitally important to the profitability and success of the company.
Massimo Zanetti Beverage used Oracle Demantra Predictive Trade Planning and Oracle Demantra Demand Management to improve management and visibility of their demand management, and trade promotion processes.
Read the cover article in the May issue of Consumer Goods Technology, to learn about the challenges Massimo Zanetti faced, and how they solved them with their new Oracle systems.