Wednesday May 07, 2014

A Customer Centric Approach To Supply Chain: Supply Chain Journey Mapping (SCJM)

Customers are on a journey. Their experiences on this journey will strongly influence their attitudes; their attitudes will, in turn, help form their behaviors, and their behaviors will ultimately drive outcomes. This is why Customer Experience (CX) has become so critical in modern commerce. At its simplest, CX is the set of perceptions a customer has with a company throughout their buying and owning interactions. It is obvious that positive customer experiences enable businesses to attract and retain more customers, sell more products, sell to more customers, and do more business.

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A Blog about how Oracle helps organizations transform their supply chains into more holistic and integrated value chains that cover the three key operational pillars; Demand, Supply and Product.

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