Thursday Jun 19, 2014

The Perks of Integrated Business Planning

The cover story in the May issue of Consumer Goods Technology highlights how Massimo Zanetti Beverage USA, one of the largest coffee roasters in the U.S.A., transformed their demand management and promotions by implementing a state of the art integrated promotion and demand planning system.

Massimo Zanetti owns Chock full o’Nuts, Hills Bros., Segafredo Zanetti, MJB and Chase & Sanborn and can run 250 to 300 promotions per month. With 70 to 75 percent of their volume sold on promotion, demand and promotion management are vitally important to the profitability and success of the company.

Massimo Zanetti Beverage used Oracle Demantra Predictive Trade Planning and Oracle Demantra Demand Management to improve management and visibility of their demand management, and trade promotion processes.

Read the cover article in the May issue of Consumer Goods Technology, to learn about the challenges Massimo Zanetti faced, and how they solved them with their new Oracle systems.

Thursday May 22, 2014

Upcoming VCP Events

Technology in CPGJoin Oracle for two supply chain events coming up in June.

First, Oracle will be sponsoring the CGT Consumer Goods Sales and Marketing Summit in Manhattan, June 9-11. This event features presentations from leading Consumer Goods companies who will relate their experience with best practices in demand management, demand sensing, inventory management, and trade promotion optimization.

Visit the Oracle booth to say hello and to see a demo of our segment-leading products.

Oracle is also a sponsor for the APICS/Institute of Business Forecasting Best of the Best Sales and Operations Planning conference in Chicago, June 13-14. Attendees will be able to hear leading firms describe how Sales and Operations Planning has grown from a supply/demand balancing exercise, into a strategic process of Integrated Business Planning that encompasses the whole gamut of value producing processes from new product development and introduction all the way through the service supply chain.

Be sure to attend the Oracle-sponsored reception on Thursday evening, and stop by the Oracle display to see the iPad-hosted demos of Demantra Forecasting and Real-time Sales and Operations Planning.

Thursday May 01, 2014

Gartner Publishes "Vendor Panorama for Trade Promotion Management in Consumer Goods"

Gartner has released its most recent overview of trade promotion management in consumer goods. This research is an update to the report published in August of 2012, and in this version, has been expanded to cover 20 vendors of trade promotion software.

Gartner defines the market for this specialized software, explains the differences between Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) and explores the ways in which vendors and users are linking the two to create best of breed solutions. Gartner notes consumer goods firms use this software to analyze promotional outcomes, better collaborate with retail partners, and to use these processes to improve demand forecasting and get the best results from their trade promotion spending.

In addition to the market overview, the report profiles 20 companies in this space, providing both a company assessment and a product assessment.  Oracle has purchased the distribution rights to this report to help its customers evaluate their options in TPM and TPO.

The report can be viewed at this link: "Vendor Panorama for Trade Promotion Management in Consumer Goods 2014" (which will expire in April, 2015).  Oracle customers might also want to bookmark the Industry Analyst Reports page on, for access to all of the most up to date analyst reporting on Oracle.


A Blog about how Oracle helps organizations transform their supply chains into more holistic and integrated value chains that cover the three key operational pillars; Demand, Supply and Product.

Subscribe to Oracle Supply Chain Management by Email


« November 2015