By Kerrie Jordan -Oracle on Jul 30, 2015
In the crowded consumer goods industry, innovation is a necessity. Unfortunately, many companies are struggling to commercialize their new product initiatives effectively.
In fact, 80% of new products fail to meet expected performance levels. We've broken down the most important elements to improve your odds, in what we call the 6 P's of Effective Commercialization:
New product ideas are just the beginning, but you have to get them
off to the right start. Establish a traceable, systematized approach to
capture, develop, prioritize and generate new product ideas.