Thursday Jul 30, 2015

The 6 P's of Effective Commercialization: Webcast feat. Mary Kay

In the crowded consumer goods industry, innovation is a necessity. Unfortunately, many companies are struggling to commercialize their new product initiatives effectively.

In fact, 80% of new products fail to meet expected performance levels. We've broken down the most important elements to improve your odds, in what we call the 6 P's of Effective Commercialization:

#1.  Proposals

New product ideas are just the beginning, but you have to get them off to the right start.  Establish a traceable, systematized approach to capture, develop, prioritize and generate new product ideas.

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Tuesday Apr 08, 2014

A Discussion with Oracle's Expert on Innovation Management

Gayle HayesA few weeks ago I had the opportunity to sit down with our resident expert on Innovation Management, Gayle Hayes. I picked her brain on what’s going on in the world of product and service innovation and how Oracle is helping. A new phenomenon is sweeping product development – thanks to an explosion of ideation tools and techniques such as crowd-sourcing, big data, mashups, customer immersion labs, etc, finding ideas is not the problem. With so many to choose from, the biggest questions are now “which idea?” and subsequently, “how do you translate the right idea into a profitable product?"

This is precisely the challenge the new Oracle Innovation Management is designed to address. To learn more about the idea glut and how the new solution helps organizations improve return on innovation investments, read the transcript of our discussion below or stream our podcast. You can even find us on iTunes!

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A Blog about how Oracle helps organizations transform their supply chains into more holistic and integrated value chains that cover the three key operational pillars; Demand, Supply and Product.

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