- Is your brand growing?
- Are you cannibalizing your own products or your competitors?
- Are you just moving volume from 1 week to the other?
A comprehensive trade management process facilitates the alignment of account teams, trade marketing, finance and supply chain stakeholders. Without an integrated process there is a disconnect cross the value chain consisting of sales, marketing, trade marketing, finance and operations which leads to missed opportunities, poor performance of promotions and too much or too little inventory in the channels to meet category and brand objectives. The account managers may plan a campaign with a certain set of expectations for volume and margin but they may end up being ineffective and a poor use of trade funds. In addition, incremental volume due to events may not be Optimizing Sales & Trade Planning communicated to supply chain that may place insufficient or excess inventory into distribution resulting in a waste of promotional spend.
Check out this recent whitepaper to review best practices and how Oracle helps companies achieve an optimized sales & trade planning process.
To learn more about Oracle Supply Chain Management solutions visit www.oracle.com/scm