Mobile World Congress (MWC) is the world’s biggest and most renowned mobile industry event solely focused on everything mobile - mobile devices, mobile network infrastructure, and mobile technology. Its prominence has compelled world brands to hold their global launch of flagship products here, including the recently launched Samsung Galaxy S9/S9+. This environment gives the attendee a fantastic opportunity to see and touch the future of mobile device/infrastructure/technology, and gain a sense for where the future might go.
MWC - For Both Consumers and Enterprises
A quick walk (no stopping or touching) around the 8 halls here at MWC took about four hours. And a couple of observation points stood out:
1. Mobile technology is more than just about consumer mobile - it is also (if not more so) about the deployment of mobile technologies for enterprise applications. At MWC, vendors are offering mobile solutions for retail, future cities, agriculture, smart factories (Industry 4.0), connected vehicles, security & surveillance, fleet management, utilities, cold chain, tourism, human safety, consumer engagement, and interesting new business models (companion robots, etc).
2. IoT is as ubiquitous as mobile technology - yes, hard to imagine that the same mobile technology to stream PewDiePie on your phone is as important is sending boring real time fleet monitoring data. Transmitting IoT data using mobile technology has become so important that standards were created to specifically for this: NB-IOT and a newly formed LTE-M (the two don’t compete because the former focuses on low power applications). Imagine roughly 20B IoT devices (estimated 8.2B devices are already doing so today) sending boring enterprise data, but collectively drowning out PewDiePie.
Mobile, IoT, and Cloud Enabling Digital Transformation
Regardless of the application of Mobile + IoT in the multitude of industries and use cases, the data gathered (by IoT) and transmitted (by mobile – because we are at MWC) all need to go somewhere to be stored, analyzed, and acted upon. This is done via mobile gateways that push IoT data into the cloud. Once in the cloud, the full power of the modern day computing and integration can be applied to the IoT data: Artificial Intelligence, machine learning, analytics, passing of data to ERP either natively or via RESTful API, robotic process automation, mobile notification, or social collaboration. For example, a company wishing to deploy Industry 4.0 manufacturing will start with an IoT + Mobile + Cloud framework. The IoT will be collecting data on the factory machine. Mobile technology will act as a gateway and push the IoT data to the cloud. In the cloud, a robust predictive analytics system will include the cleaning of time series data (real time environments can be noisy, leading to spurious data), the processing of real time data (statistical process control), the machine learning of real time data (building models), and the creation of recommendations based on the analytics. Proactive maintaining a machine - during a shift change or during lulls in manufacturing prevents costly lines and potentially gives you a strategic competitive edge. The cloud will take IoT data and turn it into actionable insights.
Oracle at MWC at Hall 3, Stand 3B30
Oracle is usually known for its database and ERP systems. But Oracle is also at the forefront of enterprise software providers to enable businesses (brands, retail, manufacturers, service providers, etc.) to find create new business models and grow revenue. One such example is the Oracle Mobile Bike demo at MWC. A bicycle manufacturer wants to increase revenue beyond just the one time sell of bicycles. So instead of just selling the bicycles, the manufacturer starts a new bicycle rental division that will rent out bicycles in high density urban zones. Using Oracle, the bicycle rental division can track the location of the bicycles in real time, receive notification that the bicycle has left a predefined area (violating contract or a possible theft), react to alerts that the tire pressure is too low, track bicycle maintenance schedule and predicatively replace the brake pad based on actual usage. With this, a manufacturer has adopted the digital transformation to help with its business transformation.
Are you a brand or manufacturer interested in see how you can use digital transformation to grow your revenue, much like the bicycle manufacture mentioned in the above the Mobile Bike demo? We also have other demos. Come visit us in Hall 3, 3B30.