Oracle Supply Chain Management Blog

Harnessing Big Data in the Retail / CPG Supply Chain

July 14, 2014 By: Maha Muzumdar

With the increasing availability of Point of Sale and other downstream data over the last decade, companies selling through retail channels have strived to use such data to drive their upstream supply chains. The availability of granular data, down to the item, store, and day level, offers the promise of transforming business processes in areas such as demand, replenishment, promotion, and new product planning. However, limitations in computing power have precluded taking full advantage of the huge amounts of data involved. Oracle provides a solution. Learn how you can harness the power of data through increased computing power.

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