Want a New Revenue Source? Look at your Product Returns! WHAT?
By Stephen Slade on Feb 14, 2014
Manufacturers grapple with ways to control costs and grow
revenues. One untapped source is sitting on your receiving dock in the form of
product returns. What may appear to be
a pile of cartons with idle or defective product can readily be converted into a valuable
customer database with the opportunity to offer “service recovery’
proposals. Once viewed as strictly a cost center, warranty
returns are being converted into hi-growth revenue generators through a
variety of unique techniques. Armed with customer information and reasons for the
return, manufacturers can now adjust their product feature sets, warranties and
extended service contract offerings to better suit the needs of the buyer. Recent studies indicate that companies who respond well after a returns situation, rank higher then companies who did not have a service recovery experience.
Participate in this informative webcast and learn how Oracle and TCS offer dynamic workflow driven solution sets to better enable a profitable warranty returns operation. Harnessing the power of the customer and their return attributes, you can be the next hero at your company to convert cost into revenues.