How PepsiCo/Frito-Lay uses Oracle Trade Promotions Optimization
By user717691 on Sep 02, 2014
Oracle Demantra Predictive Trade Planning provides a fully functioning trade promotion management capability for trade funds, promotion entry, execution, tracking, and analysis. It uses advanced data mining technology, enabling organizations to analyze sales history, efficiently manage trade funds allocation, and understand how promotional strategies shape demand.
Oracle Demantra Trade Promotion Optimization includes all of the functionality available in Oracle Demantra Predictive Trade Planning application. It also evaluates past events business-specific objectives and constraints then automatically selects the promotion strategy that will produce the best result, while considering. It develops and maintains modeling coefficients across the various customers and products using historical inputs, attributes, and other relevant data.
Check out this latest video in which Boyd Smythe, Senior Director of Analytics, discusses how PepsiCo/Frito-Lay uses Oracle Trade Promotions Optimization to make big improvements in trade promotions leading to improved ROI on trade spend and increased earnings.
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