Built in Detroit: Shinola Brings Manufacturing Back to the U.S.A.

Manufacturing, across most verticals, is once again at a crossroads. Offshoring, nearshoring and outsourcing are all strategies that manufacturers adopted over the past decade or so, in order to increase the bottom line. However, we are starting to see the proverbial pendulum swing the other way. While profits have grown, there has been a cost, which includes the decline of the once mighty manufacturing center of Detroit. "Built in Detroit," an article published in a March 2014 issue of Time, features Shinola--a Detroit-based company established in 2012 to bring the art of watchmaking to the U.S., and is hoping to revive Detroit as a leading manufacturing center.

According to Time, "Shinola is growing at a time when American manufacturing is in full revival and the global trade equation is being rewritten. Climbing wages in China, higher transportation costs, a weaker dollar, rising U.S. productivity and cheaper energy: all these factors mean American firms are finding it increasingly competitive to make things at home. Companies like Shinola-native U.S. manufacturing operations determined to nuture domestic cottage industries that have all but disappeared-are the latest test of these trends. If Shinola can thrive, it could become part of something the Motor City hasn't seen since the glory days of American automaking: a new boom in manufacturing."

Join the conversation! What do you think of what Shinola is doing? Is it practical? Will it work to revive Detroit? Let us know what you think in the comments section. 


Comments:

I don't know if this will go as far as revive Detroit, but it is definitely a step in the right direction. It sends a great message to the market on American ingenuity and manufacturing capabilities. They also make a great product, but we will see if their go-to-market strategy is successful.

Posted by Michael Torres on May 15, 2014 at 09:02 AM PDT #

Thanks for the comment Michael, you're correct--it will be interesting to see how this endeavor turns out.

Posted by Terri Hiskey on May 15, 2014 at 11:38 AM PDT #

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