By Kerrie Jordan on Aug 01, 2014
We’re living and working in the 21st century marketplace, where innovation has become the engine of growth. Although innovation is generally perceived as a good thing, it means change which can be difficult for people to accept or act upon. That means that making innovation happen still boils down to being an effective leader of people, one who inspires a vision and lays a path to get there.
Companies have developed sophisticated marketing and sales processes to help customers embrace innovation. Think of all the personalized emails, social outreach, customer reviews, product comparison charts, and mobile apps you’ve encountered. But those companies who are getting really good at innovation aren’t just helping their customers embrace innovation, they’re helping their employees be innovative too.
Helping employees embrace being innovative has its advantages. In a March 2012 article featured in...