By Paul Homchick-Oracle on May 01, 2014
Gartner has released its most recent overview of trade promotion management in consumer goods. This research is an update to the report published in August of 2012, and in this version, has been expanded to cover 20 vendors of trade promotion software.
Gartner defines the market for this specialized software, explains the differences between Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) and explores the ways in which vendors and users are linking the two to create best of breed solutions. Gartner notes consumer goods firms use this software to analyze promotional outcomes, better collaborate with retail partners, and to use these processes to improve demand forecasting and get the best results from their trade promotion spending.
In addition to the market overview, the report profiles 20 companies in this space, providing both a company assessment and a product assessment. Oracle has purchased the distribution rights to this report to help its customers evaluate their options in TPM and TPO.
The report can be viewed at this link: "Vendor Panorama for Trade Promotion Management in Consumer Goods 2014" (which will expire in April, 2015). Oracle customers might also want to bookmark the Industry Analyst Reports page on Oracle.com, for access to all of the most up to date analyst reporting on Oracle.