Wednesday Sep 26, 2012

A Guide to Fusion SCM at Oracle OpenWorld 2012

Are you attending next week’s Oracle OpenWorld 2012 conference? Then you won’t want to miss the Fusion SCM activities and customer presenters from leading companies like Boeing and Fideltronik. Below you’ll find a day by day guide of the various Fusion SCM sessions, demos and activities during OpenWorld 2012, September 30 – October 4 in San Francisco, CA.

Tuesday, October 2

All of the Fusion SCM sessions during OpenWorld will take place in various rooms at Moscone West, a convenience you are sure to appreciate, as will your feet.  

The first session at 10:15 – 11:15 am (Moscone West, Room 2006), entitled “Oracle Fusion Supply Chain Management: Overview, Strategy, Customer Experiences, and Roadmap”, provides an overview of Fusion Supply Chain Management applications and will discuss Fusion SCM strategy, future roadmap, and highlights of customer examples.

The next session at 11:45 am – 12:45 pm (Moscone West, Room 2022), entitled “Enabling Trusted Enterprise Product Data with Oracle Fusion Product Hub”, may be the session for you if you’re struggling with achieving consistent, high-quality product data that provides significant business value. This session will discuss how Oracle Fusion Product Hub and Oracle Enterprise Data Quality can help you to achieve this vision. A customer presenter from Fideltronik will share their experiences with Oracle Fusion Product Hub.

At the end of the day unwind at the Supply Chain Management customer reception from 6:00 – 8:00 pm at the Roe Lounge, located at 651 Howard Street. Registration is required. Click here for details.

Wednesday, October 3

Wednesday is a busy day with three Fusion SCM sessions on the agenda. Start your day at 10:15 am at the “Oracle Fusion Supply Chain Management: Customer Adoption and Experiences” session (Moscone West, Room 2003).  This must see session will showcase customer speakers from The Boeing Company and Fideltronik, each of whom will share their company’s experiences in selecting and implementing Fusion SCM applications.

If you’re wondering how Fusion SCM applications can co-exist with your existing Oracle applications, then you’ll want to sit in on the 3:30 pm session entitled “Oracle Fusion Supply Chain Management: Coexistence with Other Oracle Applications” (Moscone West, Room 2003).

Stick around until 5:00 pm for the final Fusion SCM session of the day entitled “Responsive Fulfillment with Oracle Fusion Supply Chain Management” (Moscone West, Room 2001).  This session will showcase Oracle Fusion Distributed Order Orchestration and Oracle Fusion Global Order Promising and how they are changing the way companies manage order fulfillment in environments. In addition to discussing the current business challenges, product capabilities, value propositions, industry applicability, and future roadmap this session will also feature a customer presenter from The Boeing Company.

Thursday, October 4

If you are a retail customer we highly recommend that you attend the final Fusion SCM session of the week at 12:45 pm, entitled “Multichannel Fulfillment Excellence in the Direct-to-Consumer Market” (Moscone West, Room 2024).  Retailers will learn how they can transform their supply chains to meet the ever-increasing demands of buy anywhere/get anywhere cross-channel requirements with Fusion Distributed Order Orchestration and Oracle Fusion Product Hub.

Throughout the week, you’ll also want to visit the Fusion SCM demo pods at the Demogrounds in Moscone West so you can see demos of these Fusion applications. Visit pod W-005 for Fusion Distributed Order Orchestration, W-008 for Fusion Inventory and Cost Management, and W-006 for Fusion Product Hub. Click here for the Demogrounds map.

A reminder that you can also pre-register for these sessions to secure your spot. Visit the Schedule Builder to pre-enroll for these sessions.

Finally, you'll also want to check out the Fusion SCM FocusOn document which includes additional keynote and general sessions that you may want to attend throughout the week.  

We look forward to seeing you in San Francisco next week.

Tuesday Sep 25, 2012

Enterprise Trade Compliance: Changing Trade Operations around the World

We live in a world of incredible bounty and speed where any product can be delivered anywhere on earth. However, our world is also filled with challenges for business – where volatility, uncertainty, risk, and chaos are our daily companions. To prosper amid the realities of this new world, organizations cannot rely on old strategies; they need new business models.

Key trends within the global economy are mandating that companies fully integrate global trade management best practices within broader supply chain management strategies, rather than simply leaving it as a discrete event at the end of the order or procurement cycle.

To explain, many companies face a complicated and changing compliance environment. This is directly linked to the speed and configuration of the supply chain, particularly with the explosion of new markets, shorter service cycles and ship times, accelerating rates of globalization and outsourcing, and increasing product complexity and regulation.


Wednesday Sep 19, 2012

Orchestrating the Virtual Enterprise

During the American Industrial Revolution, the Ford Motor Company did it all. It turned raw materials into a showroom full of Model Ts. It owned a steel mill, a glass factory, and an automobile assembly line. The company was both self-sufficient and innovative and went on to become one of the largest and most profitable companies in the world.

Nowadays, it's unusual for any business to follow this vertical integration model because its much harder to be best in class across such a wide a range of capabilities and services. Instead, businesses focus on their core competencies and outsource other business functions to specialized suppliers. They exchange vertical integration for collaboration. When done well, all parties benefit from this arrangement and the collaboration leads to the creation of an agile, lean and successful "virtual enterprise."

Case in point: For Sun hardware, Oracle outsources most of its manufacturing and all of its logistics to third parties. These are vital activities, but ones where Oracle doesn't have a core competency, so we shift them to business partners who do. Within our enterprise, we always retain the core functions of product development, support, and most of the sales function, because that's what constitutes our core value to our customers. This is a perfect example of a virtual enterprise. 

What are the implications of this? It means that we must exchange direct internal control for indirect external collaboration. This fundamentally changes the relative importance of different business processes, the boundaries of security and information sharing, and the relationship of the supply chain systems to the ERP. The challenge is that the systems required to support this virtual paradigm are still mired in "island enterprise" thinking. But help is at hand. Developments such as the Web, social networks, collaboration, and rules-based orchestration offer great potential to fundamentally re-architect supply chain systems to better support the virtual enterprise. 

Supply Chain Management Systems in a Virtual Enterprise

Historically enterprise software was constructed to automate the ERP - and then the supply chain systems extended the ERP. They were joined at the hip. In virtual enterprises, the supply chain system needs to be ERP agnostic, sitting above each of the ERPs that are distributed across the virtual enterprise - most of which are operating in other businesses. This is vital so that the supply chain system can manage the flow of material and the related information through the multiple enterprises. It has to have strong collaboration tools. It needs to be highly flexible. Users need to be able to see information that's coming from multiple sources and be able to react and respond to events across those sources. 

Oracle Fusion Distributed Order Orchestration (DOO) is a perfect example of a supply chain system designed to operate in this virtual way. DOO embraces the idea that a company's fulfillment challenge is a distributed, multi-enterprise problem. It enables users to manage the process and the trading partners in a uniform way and deliver a consistent user experience while operating over a heterogeneous, virtual enterprise.

This is a fundamental shift at the core of managing supply chains. It forces virtual enterprises to think architecturally about how best to construct their supply chain systems. 

Case in point, almost everyone has ordered from at one time or another. Our orders are as likely to be fulfilled by third parties as they are by Amazon itself. To deliver the order promptly and efficiently, Amazon has to send it to the right fulfillment location and know the availability in that location. It needs to be able to track status of the fulfillment and deal with exceptions.

As a virtual enterprise, Amazon's operations, using thousands of trading partners, requires a very different approach to fulfillment than the traditional 'take an order and ship it from your own warehouse' model. Amazon had no choice but to develop a complex, expensive and custom solution to tackle this problem as there used to be no product solution available. Now, other companies who want to follow similar models have a better off-the-shelf choice -- Oracle Distributed Order Orchestration (DOO). 

Consider how another of our customers is using our distributed orchestration solution. This major airplane manufacturer has a highly complex business and interacts regularly with the U.S. Government and major airlines. It sits in the middle of an intricate supply chain and needed to improve visibility across its many different entities. Oracle Fusion DOO gives the company an orchestration mechanism so it could improve quality, speed, flexibility, and consistency without requiring an organ transplant of these highly complex legacy systems.

Many retailers face the challenge of dealing with brick and mortar, Web, and reseller channels. They all need to be knitted together into a virtual enterprise experience that is consistent for their customers. When a large U.K. grocer with a strong brick and mortar retail operation added an online business, they turned to Oracle Fusion DOO to bring these entities together.

Disturbing the Peace with Acquisitions

Quite often a company's ERP system is disrupted when it acquires a new company. An acquisition can inject a new set of processes and systems -- or even introduce an entirely new business like Sun's hardware did at Oracle. This challenge has been a driver for some of our DOO customers. A large power management company is using Oracle Fusion DOO to provide the flexibility to rapidly integrate additional products and services into its central fulfillment operation.

The Flip Side of Fulfillment

Meanwhile, we haven't ignored similar challenges on the supply side of the equation. Specifically, how to manage complex supply in a flexible way when there are multiple trading parties involved? How to manage the supply to suppliers? How to manage critical components that need to merge in a tier two or tier three supply chain? By investing in supply orchestration solutions for the virtual enterprise, we plan to give users better visibility into their network of suppliers to help them drive down costs.

We also think this technology and full orchestration process can be applied to the financial side of organizations. An example is transactions that flow through complex internal structures to minimize tax exposure. We can help companies manage those transactions effectively by thinking about the internal organization as a virtual enterprise and bringing the same solution set to this internal challenge. 

The Clear Front Runner

No other company is investing in solving the virtual enterprise supply chain issues like Oracle is. Oracle is in a unique position to become the gold standard in this market space. We have the infrastructure of Oracle technology. We already have an Oracle Fusion DOO application which embraces the best of what's required in this area. And we're absolutely committed to extending our Fusion solution to other use cases and delivering even more business value.

Thursday Sep 13, 2012

Supply Chain Professionals: Get Connected, Stay Current

Supply chain professionals need to stay connected. Oracle publishes informative newsletters, quick and easy to scan to stay current. Subscribe today. Here's the link[Read More]

Monday Sep 10, 2012

ARC write-up on the OTM SIG

ARC write-up on the recent OTM SIG event.

The Oracle Transportation Management Special Interest Group (OTM SIG) hosted its 6th annual user conference in Philadelphia, Pennsylvania, August 13-15, 2012. This independently run conference drew almost 400 attendees, predominantly Oracle Transportation Management (OTM) users. It featured four concurrent tracks that included both functionally and technically focused presentations. The tracks included a number of informative presentations by OTM users from various industries. These discussed the users' implementations, current usage, and future plans for OTM within their organizations. ARC Advisory Group found ConAgra's and Mutual Materials' presentations on OTM adoption and Kraft's presentation on the company's use of Fusion Transportation Intelligence particularly informative.

Complete ARC write-up

Friday Sep 07, 2012

Turning Supply Data Into Savings- (Almost) Everything You Need to Know in 12 Minutes

Strategic sourcing and supplier management analytics are easy. The hard part is getting reliable data that provide an accurate record of suppliers, spend, invoices, expenses, and so on. In this new AppsCast, e-Three’s Amy Joshi provides an extraordinarily cogent explanation of key challenges, technologies, and tactics for improving spend visibility. Take twelve minutes to listen and learn. The techniques that Amy outlines can add millions to your organization’s bottom line.

Thursday Sep 06, 2012

Only One Month to OpenWorld-San Francisco!

Oracle OpenWorld-SanFrancisco is less than one month away. Request a Focus-On document to better schedule your time and select the best sessions.  Oracle Supply Chain will have about 100 sessions highlighting new capability and benefits of the latest R12 release.  You won't want to miss the Roadmap session.[Read More]

Oracle SCM at APICS Denver Oct 14-16

Oracle is a major sponsor at APICS Denver October 14~16, 2012. Be sure to stop by our booth to see the latest R12 supply chain capabilities and enter your name to win a series of prizes.[Read More]

Tuesday Sep 04, 2012

Annoucing the Oracle Fusion Procurement Channel on YouTube

We're excited to announce the immediate availability of the Oracle Fusion Procurement Channel on YouTube. Our top product experts have already posted about a dozen videos featuring detailed screen shots and informative narration. Check them out for a guided tour of Oracle's next generation of procurement applications.

A Blog about how Oracle helps organizations transform their supply chains into more holistic and integrated value chains that cover the three key operational pillars; Demand, Supply and Product.

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