Managing Innovation as a Business - Is ‘Concepts Portfolio’ the middle ground between creativity and finance?
By ethan.burton-Oracle on Jan 25, 2016
As the average corporate life span reduces, innovation becomes vital to survival and growth. Most corporate boards want to get this right, but only 20% of CEOs believe that the investments made in innovation are paying off*. A few questions come to mind when thinking about increasing the return on investment:
a) What exactly does Innovation, especially from market offer perspective, mean? Is it only about new disruptive products/services or about regular iterations to current products/services as well?
b) Can I simply not appoint an innovation team to scan the market for the latest technologies to develop new products/services and I will be done?
c) Can I really manage innovation i.e. operationalize innovation, and make it pervasive throughout the organisation for regular and more predictable output?[Read More]