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Artificial Intelligence and Machine Learning Drive Supply Chain Apps that Adapt and Learn

Lauren Bossers
Marketing Director

“…humans—through our ingenuity, our commitment to fact and reason, and ultimately our faith in each other—can science the heck out of just about any problem,” wrote President Barack Obama in the November 2016 issue of WIRED magazine, which he guest edited.

That dynamic is readily apparent in supply chain management, where many of those humans President Obama mentions are eagerly exploring how new technology can revolutionize the way we solve some of our thorniest business problems. Articles on how disruptive technology will reshape supply chain management as we know it usually focus on a few key topics. Drones, big data analytics, 3D printing, IoT, robotics, and artificial intelligence frequently appear at the top of the list.

Artificial intelligence in particular landed on President Obama’s radar, and he expressed a positive attitude toward the potential it holds. “I tend to be on the optimistic side—historically we’ve absorbed new technologies, and people find that new jobs are created, they migrate, and our standards of living generally go up,” President Obama wrote in WIRED. “We’ve been seeing specialized AI in every aspect of our lives, from medicine and transportation to how electricity is distributed, and it promises to create a vastly more productive and efficient economy. If properly harnessed, it can generate enormous prosperity and opportunity.”

Research indicates a majority of people agree with President Obama. A PwC survey of 10,000 members of the general population based in China, Germany, India, the United Kingdom and the United States found that 64% of respondents believe that technology will improve their job prospects.

Undoubtedly, technology will not only improve the job prospects of individuals, it will also improve their job satisfaction. One way that artificial intelligence can enhance work processes is by offering individualized recommended actions that streamline tasks of business users. That value proposition represents the driving force behind Oracle’s Adaptive Intelligent Applications, which unify third-party data, real-time analytics, and behavioral inputs in cloud applications that adapt and learn.

Announced at Oracle OpenWorld last month, Adaptive Intelligent Applications leverage vast amounts of consumer and business data from Oracle’s Data Cloud. Sophisticated decision science/machine learning and a scalable cloud infrastructure convert that data into targeted recommendations for finance, human resources, marketing and supply chain. By applying deep analytics to information on their users and their actions, companies can improve decision-making across their organizations.

“Oracle’s new Adaptive Intelligent solutions…are set apart from others by allowing the intelligent applications to learn from billions of anonymized consumer and business profiles available from Oracle,” said Dave Schubmehl, research director of cognitive systems and content analytics for IDC. 

The implications for supply chain management are significant. Companies can automatically find the best options to distribute goods around the world, while optimizing costs and price for both the buyers and the transporters, ultimately providing the best value freight and transportation options for enterprise shippers.

You can learn more about the future of supply chain management—and how you can leverage technology for greater business effectiveness today—at Oracle’s Modern Supply Chain Experience February 13-15, 2017 in San Jose, CA. Click here to register today and take advantage of early-bird pricing.

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