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A Look Back at Oracle Modern Business Experience 2019

Guest Author

By Jeff Stiles, VP, SCM Product Marketing


It was great to meet many customers and partners at Oracle Modern Business Experience in Las Vegas last month!  The event was immersion, supersaturation, and an affirmation of the value Oracle Cloud Applications deliver today as well as the massive opportunity we have ahead of us.  

Media and influencer coverage of the event, such as Bob Ferrari’s thorough four-part highlights series, provide a much broader view than I can offer. So instead, I’ll try to share what I learned as a long-time industry veteran who only recently (re)joined Oracle to lead the SCM Product Marketing team (I spent years at PeopleSoft and was part for Oracle for a short time after the acquisition).

For me, highlights included Jon Chorley’s customer panel featuring GE, TCF Bank, Western Digital and TaylorMade; Geoffrey Moore’s conversation with Juergen Lindner about Crossing the Digital Chasm: Digital Superstars vs. Digital Laggards; celebrating the Supply Chain Excellence award winners, and of course, business inspiration from Magic Johnson.  What a shining light!

It was also inspiring to hear Steve Miranda’s take on Why Oracle, Why Now. Speaking of “Why Now”, talking with and hearing customer stories about their cloud journeys highlighted very different business situations that sparked and led to distinct adoption patterns. 

  • One catalyst was M&A. For example, an acquisitive company might focus first on the need to quickly onboard people and drive out cost by standardizing operational processes. But, then expand the focus to managing expenses and procurement across the business.
  • Several customers talked about being held back by aging, extensively customized systems and the urgent need for agility to manage change in their industries and business models.  
  • Several others described their approach as ‘outside in’; focusing on areas like procurement where their aging on-premises systems just don’t serve them well enough.
  • Jon Reed’s coverage of Sportable Scoreboards highlights a company building its future with Oracle Cloud Applications.  Great advice in there regarding the importance of quick, continuous wins (hitting singles?) and for effectively managing the ongoing change as different functions or areas of the business adopt cloud solutions.

Another highlight was the launch of Oracle Service Logistics Cloud, which connects customer experience, field service, and supply chain operations within a single integrated cloud solution.  Customers are now able to optimize replacement part availability and meet service level agreements by ordering and shipping parts directly to their customer’s site and field technicians, managing technician “trunk stock” and increasing the accuracy of service delivery and billing.  Most importantly, this solution provides a single consistent service experience throughout the entire issue resolution process.

If you were at MBX, I hope you had a chance to see and experience demonstrations showcasing how Oracle Cloud Applications work across the enterprise and value chain.  Pretty impressive stuff that more people need to know about.  My own “Why Oracle, Why Now” experience when I was contemplating joining the company, started with learning about the breadth and depth of the Oracle Cloud offering. Frankly, I had no idea what a competitive differentiator and advantage this represented until I took it upon myself to do some research after friends and former colleagues reached out asking me to consider joining.  Note to self:  we have work to do to help more people understand “Why Oracle?”.

On that topic, there’s a lot of cool, cutting edge stuff enabled by embedding technologies like digital assistants, IoT, machine learning and blockchain directly into the context of business processes or functions.  I’m not hyping, but do like Oracle’s approach of focusing on the applied value of technology. The other thing that’s interesting about this generation of business software is that with embedded machine learning and digital assistants the system continually learns and improves in how it serves you.  That’s what we expect as consumers and we should have the same expectation in running our business.

Seeing all of this in action at MBX and hearing the very human stories of customers gives me great confidence that I made the right choice to join Oracle at an opportune time.  It also gives me great hope for how we and our partners can help customers thrive and adapt to the only accelerating constant I know:  Change. 

Modern Business Experience gave us all a glimpse of the art of the possible and hopefully, spurred many of you to identify concrete next steps in your journey to Oracle Cloud Applications.  We have the best and deepest cloud portfolio in the business and I look forward to meeting and working with many of you along the way.



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