Stealing the Grinch's Christmas

For kicks, the Sun identity management marketing team participated in an internal competition driven by Sun’s CMO today. The challenge was to create a radio spot that explains the benefits of our technology in an easy-to-understand manner in the form of a radio spot. I just had to share the end product with you because 1) it's quite fun, and 2) the team was able to tell a simple story making it easy for the general public to understand what identity management can do for them. A task that is not always easy in this market.

Have a listen, it’ll only take a minute or so, and it’ll get you in the holiday spirit.

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