Accelerate Without Fear

Lately I've been traveling around the globe talking about how businesses can accelerate without fear. Moving past the fear, both in business and in our personal lives, is what lets us move on to explore new opportunities and grow. It’s a topic I care about as it’s the only way we will thrive – as enterprises and as individuals. Today, I'm going to stay focused on businesses and how they can get beyond the fear that is driving us today to grow to new heights, but from time to time, I’ll write about this topic from a personal point of view as well.

I heard a song this morning with the line: "The weight of our fears are the shackles that keep us enslaved." That’s a heavy line, but appropriate given the topic. So, what are the fears that are keeping businesses enslaved today and how do we move past them? Well, it's security, it's privacy, and it's compliance (not necessarily in this order). My sense is that in the battle between fear and opportunity - fear is winning. These business concerns have been top of mind for most everyone the last few years and have taken precedence over growth.

So let me ask you this (I love to ask this question) – why do cars have brakes? It’s not to stop, it’s so they can go fast. A race car has more powerful brakes than a Buick. All of us want our companies running in the race car category. I look at identity management as the brakes. As our networks are evolving into more complex and more interesting arrays of people doing business together in new ways (which they are), knowing WHO you are letting in is critical. WHO = identity. We have reached an era where everyone is an insider on our networks and the goal with insiders is to let them in, right? Right. But only so far. When I have a party at my house, there are certain doors that remain closed except to my closest friends from whom nothing is off limits. Other people are friends but I don’t want them in my closet. Our networks are that way - with some insiders getting into our most critical information (like employees who work in finance) and some insiders are welcome in only certain parts of the network (like an outsourcer seeing only the part of the network appropriate for their role).

That’s how we operate today and it’s only going to grow. If we are to pursue the growth opportunities, then we need the security that identity provides.

The question is, are we ready? Do we have the controls in place that act as the brakes on the car? Of course, here's where I have to unabashedly plug the very technology I live to develop, market and deploy. I argue that we can get enterprises prepared and that identity management can help. Just as companies are using identity management to address their fears and reduce their risk, they can also use it to relinquish those fears and embrace new opportunities for growth.

An identity infrastructure gives you the control of and visibility into who you are doing business with on your network by letting the right people in and keeping the wrong people out and auditing everything. It also helps to accelerate growth by establishing trusted relationships with partners, customers and employees - relationships that provide better service, more offerings, faster.

Success in this era in which we live demands both open access and secure control, at the same time it requires protection against unnecessary risk. Knowledge and control of identity strikes this balance perfectly.

If you are no longer afraid, you're free to do so much more. To help you get there, my mission with this blog is to inspire and challenge you to shift your views to new ways of thinking and seeing the world around you so you (and your company) can freely participate and thrive.

Comments:

hey sara great job. i have to say i find this car technology blog to be more compelling than tim bray's on cars today.... and that has to be a very good thing!

Posted by james governor on November 04, 2005 at 02:14 AM CST #

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