By user12601034 on Mar 06, 2012
Sometimes, the stars align and point you in a direction that you just can’t avoid - and so it is with me and employee engagement. What made me think it was time to write about employee engagement?
- I was asked to review Employee Engagement 2.0 by Kevin Kruse. This is a great little eBook that addresses engagement in easy-to-understand terminology and even provides a six step action plan to start integrating employee engagement into your thinking
- I received another fortune cookie (see my last post) that read “Nothing motivates a man more than to see his boss put in an honest day’s work.” To me, that simply means that if you, as a leader, are not willing to engage in your work, your people won’t either. And with regard to the fortune cookie, yes, I probably do go out for Chinese food too often.
- I watched an episode of Undercover Boss in which a CEO of a fast food company visited a store, disguised as a potential employee. The manager of the store was condescending to employees, and one employee was crying as he admitted it made him “feel worthless.” The CEO broke his disguise and shut down the store until all employees could be trained and the store could meet the principles and values that the CEO had for the company.
When I entered “employee engagement” in Amazon’s search engine, I found that 119 books on the topic have been published in the last 90 days. A Google search on “employee engagement articles” returns over 8 million hits. Restricting this to just blog entries still gives a person over 800,000 reading opportunities. Employee engagement is huge, obviously, but you may be asking yourself why all the fuss? Probably because recent reports are bringing to light some (kind of scary) facts:
- Only 31% of the world-wide workforce is engaged. Nearly 17% are actually disengaged to the point where they are effectively working against their company. (BlessingWhite)
- The lost productivity of actively disengaged employees costs the U.S. economy $370 Billion annually. (Gallup)
- 1in 4 employees are actively looking for a new job – including employees considered high performers. This could impact company performance and create retention challenge as we move through 2012. (Corporate Executive Board)
- Trust in executives can have more than twice the impact on engagement levels than trust in an immediate manager. Employees are more likely, however, to trust their managers than their executives. This places a huge burden of proof on the executive levels of a company. (BlessingWhite)
- Highly engaged organizations had a shareholder return 19% higher than average (in 2009); low engaged organizations had a shareholder return 44% below average. (Hewitt Associates)
If you’re still reading, maybe I’ve convinced you that employee engagement is important. But what IS it, and what can you do about it? From the readings that I’ve done, I’ll define employee engagement as the degree to which someone is committed to their company and willing to put in discretionary effort to help the company meet its goals. We all know the people who put in minimal effort (they’re not engaged); but an engaged employee will go above and beyond what is expected. As a leader, there are some simple steps you can take toward engaging your team members.
Make the Connection Between Work and Organization Strategy. According to a Corporate Leadership Council report, this is the number one driver of employee engagement. Take time to communicate the business strategy to your team and explain how the work your team accomplishes impacts that strategy. If you’re complimenting someone on a job well done, be sure to tie it back to the strategy. For example, someone does a great job satisfying the customer – you might say “Brenda, the customer was really pleased with how you handled their fire drill yesterday. Work like that will definitely help us realize our customer retention goal. Thank you.”
Be mindful; Walk the Walk. The fortune cookie said it – your employees are watching you. Employee Engagement 2.0 says “First and foremost we need you to be engaged.” Many different surveys of employees show that employees don’t leave companies – they leave managers. Engagement needs to be a priority. If you can make choices every day that show you are interested in communicating, growing and recognizing your team members, your team will put their trust in you.
Provide Opportunities to Grow. In the BlessingWhite report, only 52% of employees surveyed felt they had opportunities to grow or advance in their careers. We all know that money is tight in today’s economy, but have conversations with your people about what they would like to do – you might be surprised that many of your people are not interested in a standard “career” that moves up the management ladder. Once you know this information, it’s easier to see unique career possibilities that come up – lateral moves, special assignments, “in place” development, presenting at a conference, etc.
Have a Stay Interview. Unlike an exist interview, a “stay interview” is conducted when your employee is still your employee. The goal of a “stay interview” is to find out what motivates a person to stay with a company, what they value in their job, what they might need to learn to be better at their job, what you can do to make their job easier. There are a variety of resources on the internet listing “stay interview” questions – I liked this one. Give it a try – take an employee to coffee and have a conversation around what motivates that employee. I’m pretty certain that you’ve got nothing to lose.
For me, employee engagement can be boiled down to one simple rule – the golden rule – treat others the way you would like to be treated. You probably want to be valued for the work you do; you probably want to do work that is intellectually stimulating; you probably want to be in a position that uses the best of your skills. Not surprisingly, your team members probably want these same things. Have those conversations with your employees, and chances are pretty good that if they know you genuinely care about them, they’ll go the extra mile for you.