—By Chris Murphy, Oracle Director of Cloud Content
Consumers around the world "have eagerly seized full control of the buyer-seller relationship and have absolutely zero intention of relinquishing any of that control." That new reality provides the foundation for "10 Challenges That Will Rock the Marketing World in 2016," a guide to the CMO Revolution from Oracle's Bob Evans.
Evans' article and the accompanying infographic lay out why the CMO must be able to precisely understand revenue attribution, have tools that unify customer experiences, and have data-driven processes that deliver accurate predictions and metrics of marketing performance. For the doubters, Evans has another prediction: "Businesspeople expecting or nostalgic for the status quo are in for a miserable, stress-filled, and hair-on-fire year."
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