Written by Carli Visser.
It’s no surprise that businesses today are turning to data to get smarter about their customers. In many ways it has become the currency of choice for businesses looking to navigate the complexities of today’s highly fragmented and information driven economy. As a result, businesses are collecting real-time insights faster than ever while upending Moore’s Law as the number of channels grows exponentially.
At its core, DaaS for Business promises to change the way organizations think about data as a competitive advantage for their business. Through these data services, DaaS can serve as a central point to source, manage and provide data to any business user. Think of it as the Grand Central Terminal for all your data needs. Much like any other enterprise solution that is available to businesses in the marketplace, the timing and need for this type of service is long over due.
Oracle’s DaaS features a suite of offerings that can help decision makers fine tune and focus their marketing and social efforts with better insights from data. Future data offerings will be targeted at sales, talent acquisition and for solving more verticalized needs.
This is just the tip of the iceberg in what DaaS can do for your business. The collection of data is half the battle when it comes to gaining any advantage over your competitors. Putting that data into action closes that loop. After all, data at rest tends to remain at rest.