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Bimbo Group Optimizes Baked Goods Distribution Costs and Cuts Daily Transport Scheduling Time in Half

Dori Dimassimo

The Bimbo SA de CV (Bimbo) is a Mexican company that produces food
products, and is a national leader in the baked goods industry. Bimbo
produces over 10,000 products, including breads and cookies, across more
than 100 brands including Bimbo, Marinela, Oroweat, Arnold, Brownberry,
Thomas’, Sara Lee, Barcel, Entenmann’s, Fargo, and many others.

Bimbo operates a distribution network with over 52,000 routes and more than 2.2 million points of sale located in 19 countries.  

The company needed to lower their distribution costs to increase their profits.  They also needed visibility into their broad transportation network.  Bimbo did not want to allocate their resources to running and maintaining these new systems, they wanted to focus on other strategic initiatives.

"Bimbo has relied on Oracle technology for many years. Oracle
Transportation Management is a leader in the transport management
sector, and Oracle's expertise in providing these solutions was a key
factor in our decision.  With Oracle Managed Cloud Services, 
we secured the appropriate level of management and support for the
solution, which allowed us to focus more resources on strategic

  - Francisco Javier Puente Ruiz, system
logistics manager, Bimbo SA de CV. 

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