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Oracle RTD Named World Leader in Decision Management

Peter Schutt
Senior Director

Decision management platforms are
increasingly essential to competitive advantage in the era of big data
analytics providing a more
comprehensive organizational view from strategy to execution---
generating fast and high returns on investment.  The decision
management market has only recently emerged as platforms of an integrated set
of business rules and advanced analytic modeling for more accurate, high-volume
decision making.

Decision
management has evolved into
a more collaborative process of business analysts and modeler developers
scientifically
experimenting in digital channels with dynamic content, imagery,
products, and services most common to deliver next best marketing
offers. The content and context aware-decisions prompt
customer-facing staff with recommendations and websites, emails, mobile apps,
as well as supply chain systems are continuously tailored to take more precise, local, and personalized actions.

IDC has released its Marketscape for
the Worldwide Decision Management Software Platform 2014 Vendor Assessment and
named Oracle Real-Time Decisions (RTD) as among first to market and the world leader.

· Appealing to the business user or
CMO
while maintaining the flexibility
and control by advanced analytic
modelers

· High-performance analytics tuned for a single
engineered system

· Self-learning or machine-learning optimizing capabilities

· Integration and portability across deployment options through Java

“The returns organizations cited during interviews for
this study were impressive — so much so that no single organization would
permit publication of the outcomes because the specific decision management
solutions were viewed as key to creating a competitive advantage." said
Brian McDonough, research manager, Business Analytics Solutions, IDC.
"Organizations can feel confident that they can see real and impressive
business benefits from any of these solutions today."

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