Oracle Social CRM Applications

Everbody knows what business applications.  Forms based, mainly blue and white, if they need to be high volume then keystroke based as well as mouse pointing.  Expense systems spring to mind.

Well, my children are in exam mode at the moment and in a few years they will be looking for jobs.  What do they use in IT?  iTunes, Messaging, Google, facebook, bebo, picasa, Nintendo wii's and iPods.  They will expect much more from their computing experience.

Oracle know this and are moving towards solving the problem.  The first area to be affected is of course the "front office".  First to step forward is CRM and its user interface.  Do you  know what this is:
Sales Library:
It's the embedded Sales Library view in Siebel!

More information is available in this data sheet here:
Social Crm Applications

Comments:

G'day Rob, That's really good to see. I talked about this kind of thing during a conference presentation I gave last year. It was along the lines of SOA + BPM + Web 2.0 (personalisation, community, information and participation) = applications people want to use. So take one Facebook, mix that up with some Microsoft Surface, sprinkle over some Nintendo Wii and bake for 45 minutes at Apple iPhone, and you have a bunch of applications that people want to use. In contrast to that why are the applications my work forces me to use so awful? Brian Prentice from Gartner has a view on this, his analogy is along the line of, remember what cars were like in the 70's and 80's? They were awful. The oil crisis of the early 70's had the car companies scrambling to find engineering ways to use less fuel and the engineers took control of the whole process of building the car. The designers were sidelined out of the process, and that's what has happened to our industry. The engineers are in control. Where are the product designers? Sure engineering is important, we wouldn't have the iPod if the engineers hadn't figured out how to minituarise hard disks and and compress audio streams. But would we have the iPod if that's all that had happened? No, it's only when Joathan Ilve got involved that the iPod came into being. Where are the UI designers at Oracle and SAP and any other major software company you care to name? This was easy to say when I was employed by BEA. Now I'm an Oracle employee it's good to see this next generation of user interface. Any more details? Downloads? Beta program? Thanks, Sean

Posted by Sean on June 12, 2008 at 12:21 AM PDT #

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