Oracle's Changing Data Integration Landscape

Since our announcement of the combined licensing of ODI and OWB into Oracle Data Integrator Enterprise Edition I've gotten lots of questions from our customers about what this means and what they should be investing in for their ETL & data warehouse needs.


For those wondering, here's the Statement of Direction from the ODI-EE product management team. To summarize, we are offering customers the best of BOTH tools. ODI is the recommended tool for general data integration, integration from and into heterogeneous environments and for supporting real-time and near real-time data warehousing. OWB is recommended for the situations where it excels; large scale batch loading of dimensional schemas into an Oracle database.


We are even starting to help customers implement a mixed solution where ODI is used to stage data and OWB does the heavy lifting to transform the data into the dimensional model using the "EL-T" paradigm. This announcement simplifies the licensing of the software and allows customers the ability to deploy the most flexible data integration solution in the industry.


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Focusing on implementing successful Analytics solutions and the world of Oracle BI & EPM.


Rob Reynolds leads Oracle's Business Analytics Consulting organization in North America.


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