Italian clothing brand modernizes point of service to increase storefronts and better engage customers
TWINSET curates a unique assortment of women’s ready-to-wear fashion, shoes and accessories sold online and across renowned Italian, European and Russian cities. As the company continued to grow, they knew maintaining harmony between delivering high-quality clothing and excellent customer service was essential. With Oracle Retail’s modern point of service (POS) technology, TWINSET can open more boutiques and corner stores that meet international requirements, while delighting sophisticated shoppers with associates that are informed and ready to help.
“We want our consumers, the brand and our associates to be in harmony when they enter the store. By putting intuitive and modern technology at our associates’ fingertips, they can focus on the customer and delivering a seamless omnichannel experience,” said Federico Tamburini, IT & Logistic Director, TWINSET. “Oracle also enables us to quickly roll out new boutiques by leveraging the international and localization capabilities inherent in the solution.”
In the recent Topography of Retail Report, nearly 6,400 European consumers surveyed prioritized knowledgeable in-store staff (73 percent) as one of the most compelling attributes of a shopping experience. Oracle Retail Xstore Point-of-Service will empower TWINSET associates to deliver on the brand commitment in store with inventory visibility, customer intelligence, and seamless transactions. For example, from a tablet, an associate will be able to easily pull up a customer’s recent transactions to get a sense of their style and make suggestions on new merchandise or easily order an out-of-stock item from the website and have it shipped directly to the customer with no hassle.
“The in-store experience goes beyond merely transactions. Retailers, particularly fashion retailers, must dazzle their customers at the point of interest. By modernizing in-store POS technology, brands such as TWINSET are putting consumer intelligence in the associates’ hands, allowing them to personalize the interaction and build trust between the brand and the individual,” said Mike Webster, senior vice president and general manager, Oracle Retail.