By Rose Spicer-Oracle on Oct 28, 2015
For the benefit of our global community, here is an editorial view on the presentations from Oracle OpenWorld 2015. We have had a fantastic week in San Francisco. Wish you were here.
Oracle will continue to bring retailers new and more flexible capabilities expanding the integration of its more than 50 software products designed for retail, according to Jeffrey Warren, Oracle’s vice president of Solutions Management.
Warren outlined what’s ahead for the company’s retail software solutions in an “Oracle Retail Roadmap and Vision” session at Oracle Open World in San Francisco on Monday. “We’ve done some very exciting things in the last year,” he said. “We have several integrations and new products that are coming out as a result of hard work within our R&D organization.”
Customers no longer question the need for a “Commerce Anywhere” solution that helps satisfy customer demands across channels, Warren said; instead, they need assistance in implementing a solution. “As we talk to our partners, the most common question is, ‘We understand what we need to do, but can you help us create a roadmap for how we are going to do it?’ These are the products we believe are going to help get you there.”
Retailers’ goals are fairly straightforward: They want to better identify who their customers are, better engage with those customers, help them convert and reward their loyalty in an increasingly complicated, omnichannel environment. “We believe we have the capabilities to help you achieve these four goals successfully,” he said.
Commerce Anywhere retailers must be ready to fulfill demand regardless of the source, and Oracle’s end-to-end solution is the only one of its kind on the market. “We are the only company that allows you to manage and create everything from operational-level financial planning down to the in-store experience,” Warren said.
New analytics features from Oracle will help retailers manage features such cluster forecasting, mobile merchandising management, exception reporting, and improved XBRi loss prevention in an easy-to-upgrade package. Users can switch functions on and off simply by making a phone call.
The system will help retailers plan across channels. “Commerce Anywhere is not just the ability to buy online and return in-store,” he said. “Oracle gives you the ability to plan, forecast and manage across all of your channels.”
And new analytics features will offer insights to help retailers streamline every aspect of their businesses. “The goal is to use science and analytics to make you successful,” Warren said. “It’s an arms race that not everyone can keep up with. We can help you get better insights into the data you already have, and make it easier for you to leverage and mine that data.”
Easy to Implement
At the same time the Oracle Retail platform is going to deliver a better, more intuitive user experience. Retailers will be able to access simplified dashboards that unlock operational data that helps them merchandise better at a lower cost, Warren said. The interface is already so simple that many retail associates can learn to operate the system in 15 minutes, and companies are skipping formal training programs.
A new mobile interface, expanded exception reporting, XBRi loss prevention, and other aspects of Oracle’s retail package are also getting upgrades and integrations. “Having 50 products in your portfolio is a challenge,” Warren said. “People expect all 50 of those products to work together. With every release, we will invest in integrating both process and product.”
Oracle will continue to invest in retail software development at a “disruptive” rate, Warren said, to offer clients enhanced flexibility and ultimately, marketplace success. “This is a platform that allows us to innovate,” Warren said. “We have over 100 active patents in retail, and this is something we are investing in for your benefit.”
Oracle will help retailers access the right solutions, he added, with attentive customer care. “When you need us, you can pick up the phone and we’re going to be there,” he said. “Our goal is to allow you flexibility of deployment. Our goal is to help you find the right fit for your organization.”
The full presentation is posted in the Oracle Retail Rack: Oracle Retail Roadmap and Vision